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About the Role

Sony Electronics is seeking a Senior Marketing Communications Specialist to support the marketing communications planning and execution for Sony's Home Entertainment division, focusing on the Canadian market and channel marketing across the U.S. and Canada.

Responsibilities

• Support the development and execution of marketing communications strategies for Sony’s Home Entertainment business.
• Focus primarily on the Canada market and channel marketing execution across both the U.S. and Canada.
• Translate business priorities, consumer insights, and retailer needs into effective go-to-market plans across retail, digital marketing, creative, and channel marketing programs.
• Partner with retailers to build annual marketing plans, support execution, and review ongoing reporting.
• Evaluate program performance against objectives and translate results into actionable learnings for future planning.
• Manage cross-functional projects and stakeholder coordination.
• Understand the product market, target consumers, retailer dynamics, competitive landscape, and emerging trends to inform marketing strategies.
• Plan and execute integrated go-to-market strategies across retail, digital marketing, creative, CRM, and channel programs.

Requirements

• BA/BS degree or equivalent experience.
• 2 to 4 years of experience in marketing communications, channel marketing, retail marketing, digital marketing, or integrated campaign execution.
• Experience supporting Canada market planning and/or U.S. and Canada retail/channel marketing programs.
• Retailer/channel marketing experience, including planning, asset execution, promotional support, and sales alignment.
• Strong project management skills across briefs, timelines, stakeholders, assets, expense management, and cross-functional workstreams.
• Ability to track performance, summarize results, and identify actionable learnings.
• Strong communication, presentation, and copywriting skills.
• Ability to develop multi-channel strategies grounded in product, consumer, competitive, and market insights.
• Proactive, detail-oriented, and able to manage multiple priorities on tight timelines.
• Competency in PowerPoint, Excel, and Word.

Skills

• Marketing communications
• Channel marketing
• Retail marketing
• Digital marketing
• Integrated campaign execution
• Project management
• Cross-functional collaboration
• Retailer/channel marketing
• Go-to-market planning
• CRM
• Presentation
• Copywriting
• Multi-channel strategies
• PowerPoint
• Excel
• Word

Location

• Toronto, Canada

Work Type

• Hybrid home/office workplace

Experience Level

• Senior

Education Level

• BA/BS degree or equivalent experience

Salary/Compensations

• $58,375 to $77,833

Benefits

• Competitive pay and benefits
• Innovative work-life balance opportunities
• Monthly “Free Fridays”
• Early shutdowns on Fridays throughout the year
• Half-days during the summer
• Annual corporate bonus plan
• Comprehensive benefits package
• Medical (vision care) and dental benefits
• Life insurance
• Paid disability leave
• Defined contribution pension plan with company matching
• Vacation time
• Tuition reimbursement
• Paid sick leave time annually

About the Company

• Sony Electronics Inc. is looking for risk-takers, collaborators, the inspired and the inspirational.
• We want people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe.
• Join us on our mission to fill the world with emotion through the power of creativity and technology.

Equal Opportunity

• Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective.
• We strive to create an inclusive environment, empower employees and embrace diversity.
• We encourage everyone to respond.
• All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
• Sony Electronics Inc. and Sony of Canada ULC. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.