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About the Role

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead marketing efforts across the organization. This role offers an exciting opportunity for a hands-on marketing leader to develop innovative strategies, strengthen brand presence, and drive measurable growth across dealerships.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with dealership and group-wide business goals.
• Lead digital, traditional, social media, email, and other marketing initiatives.
• Oversee advertising budgets, campaigns, vendors, agencies, and marketing partners.
• Work closely with dealership General Managers to support sales and customer retention objectives.
• Develop and maintain consistent brand messaging across all channels.
• Oversee website content, social media, email marketing, and online reputation initiatives.
• Plan and promote dealership events, community partnerships, and local marketing initiatives.
• Monitor automotive industry trends, competitive activity, and emerging marketing opportunities.
• Manage and mentor marketing team members and coordinate with outside agencies and vendors.
• Ensure marketing campaigns are delivered on time, within budget, and with clear performance objectives.
• Use data and analytics to make informed marketing and business decisions.

Requirements

• 5+ years of marketing experience, preferably within the automotive, retail, or multi-location environment.
• Proven experience developing and executing successful marketing strategies.
• Strong understanding of digital marketing including SEO/SEM/AEO, social media, paid advertising, AI platforms, CRM, and analytics.
• Experience managing marketing budgets and external vendors/agencies.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, results-oriented environment.
• Strong leadership and team-management abilities.
• Creative thinker with a strong understanding of branding and customer engagement.

Skills

• Digital marketing
• SEO/SEM/AEO
• Social media
• Paid advertising
• AI platforms
• CRM
• Analytics
• Budget management
• Vendor management
• Agency management
• Project management
• Data analysis
• Brand messaging
• Customer engagement
• Leadership
• Team management

Experience Level

• 5+ years of marketing experience

Salary/Compensations

• $80,000–$100,000 annually

About the Company

• Since 1968, Pepe Auto Group has remained committed to the values that have built our reputation: honesty, integrity, professionalism, and exceptional customer service.
• We believe our success starts with our people. Our collaborative culture, strong mentorship programs, and commitment to employee development create an environment where talented professionals can thrive.
• We empower our employees to succeed, recognize their accomplishments, and promote from within whenever possible.
• At Pepe Auto Group, you'll have the opportunity to work alongside some of the best professionals in the automotive industry while building a rewarding, long-term career.