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About the Role

Drives visitor attendance, audience engagement, and brand loyalty by managing performance data and executing multi-channel marketing campaigns for exhibitions, public programs, and museum initiatives. This role manages audience data, campaign analytics, and CRM insights to translate visitor data into actionable marketing tactics, lifecycle campaigns, and targeted segmentation, leveraging modern digital tools to track campaign performance, optimize workflows, and broaden audience reach.

Responsibilities

Tracks, manages, and analyzes marketing data across all digital and traditional channels to inform campaign execution and audience targeting.
Acts as the primary lead for implementing data-driven campaign strategies and multi-channel marketing plans.
Plans and manages integrated digital and traditional marketing campaigns, coordinating data-informed channels including paid social media, display advertising, SEO/SEM, email communication pipelines, and lifecycle journeys.
Manages the marketing calendar to ensure timely asset distribution, data collection, and cross-departmental alignment.
Manages marketing analytics tools and platforms to continuously monitor campaign KPIs, track ROI, and deliver actionable data reports.
Oversees post-visit survey distribution and analyzes audience data, visitor lifetime value (LTV), and Net Promoter Score (NPS) metrics.
Maintains data accuracy and campaign tagging across web, email, CRM, and ticketing platforms.
Utilizes modern marketing software, CRM systems, and AI-assisted analytics tools to streamline content creation, conduct A/B testing, and deliver personalized, data-targeted campaign content.
Coordinates with media agencies to execute approved media plans, track ad performance data, and monitor campaign delivery against established budgets.
Serves as the primary operational point of contact for external marketing vendors.
Develops creative briefs informed by audience data for campaigns, programs, and brand initiatives.
Writes and edits engaging copy, maintaining consistency with museum brand identity, voice, and values.
Oversees the end-to-end production of marketing collateral, routing materials through required internal approval channels.
Mentors and supervises the Marketing Coordinator and supporting staff.
Fosters strong working relationships across internal departments to share audience insights and support shared goals.
Performs additional duties as needed.

Requirements

Bachelor’s degree in marketing, communications, data analytics, or a related field.
4 to 6 years of progressive marketing, advertising, or media experience.
2 years in a supervisory role.
Strong hands-on expertise in marketing data management, campaign performance tracking, audience segmentation, and synthesizing raw data into actionable campaign reports.
Proven track record in executing integrated, data-driven traditional and digital marketing campaigns across diverse media channels.
High proficiency with marketing tech and data tools, including Google Marketing Platform (Analytics, Tag Manager), CRM systems (e.g., Salesforce), ticketing platforms, CMS platforms (e.g., WordPress), email systems (e.g., Mailchimp), and AI-assisted marketing tools.
Strong organizational and project management skills, with proven ability to manage timelines, track campaign budgets, and prioritize competing deadlines.
Excellent written and oral communication skills, with strong copywriting, editing, and data presentation abilities.
Standard museum and office environment, including gallery spaces with variable lighting, ambient noise from public programming, and occasional exposure to art-handling or installation activities.
Occasional travel to off-site locations for meetings and events.
Prolonged periods of sitting at a desk working on a computer.
Extended use of a computer monitor, tablet, stylus, phone, and other technology; sustained visual concentration required.
Ability to stand and move for extended periods throughout museum spaces.
Occasional lifting or carrying of materials up to 25 pounds.
Standard full-time schedule, typically Monday-Friday during core business hours.
Must be available to work on occasional evenings and weekends to support museum events and deadlines.
High degree of sustained concentration, creative problem-solving, and attention to detail required throughout the day.
Must be able to manage multiple concurrent projects under deadline pressure while maintaining quality.

Skills

Performance data management
Multi-channel marketing campaign execution
Audience engagement
Brand loyalty
Campaign analytics
CRM insights
Digital tools
Data analytics platforms
AI-assisted marketing features
Campaign performance tracking
Workflow optimization
Audience reach expansion
Data management
Campaign strategy
Audience targeting
Integrated digital and traditional marketing campaigns
Paid social media
Display advertising
SEO/SEM
Email communication pipelines
Lifecycle journeys (acquisition, onboarding, win-back)
Marketing calendar management
Marketing analytics tools and platforms
KPI monitoring
ROI tracking
Data reporting
Post-visit survey analysis
Visitor lifetime value (LTV)
Net Promoter Score (NPS) metrics
Data accuracy maintenance
Campaign tagging
Web, email, CRM, and ticketing platform data management
Modern marketing software
CRM systems
AI-assisted analytics tools (e.g., generative copy platforms, dynamic creative tools, native CRM features)
Content creation streamlining
A/B testing
Personalized, data-targeted campaign content delivery
Media agency coordination
Media plan execution
Ad performance data tracking
Campaign delivery monitoring
Budget management
External marketing vendor management
Creative brief development
Copywriting
Editing
Brand identity consistency
Brand voice consistency
Brand values consistency
Marketing collateral production
Internal approval routing
Team mentorship
Staff supervision
Collaborative environment fostering
Data-informed environment fostering
Tech-forward environment fostering
Results-oriented environment fostering
Internal department collaboration
Audience insights sharing

Location

Museum and office environment
Occasional off-site locations
Up to two days per week remotely

Work Type

Full-time
Hybrid schedule

Experience Level

Manager
4 to 6 years of progressive marketing, advertising, or media experience
2 years in a supervisory role

Education Level

Bachelor’s degree in marketing, communications, data analytics, or a related field

Salary/Compensations

$85,000 - $100,000

Benefits

Medical, dental, and vision plans with flexible spending accounts
Paid time off (holidays, vacation, and sick leave)
Immediate eligibility to enroll in a voluntary retirement savings program
Group Retirement Plan available after 1 year of employment with employer match
Hybrid schedule for eligible positions

About the Company

The Asian Art Museum is committed to practicing salary transparency.
Our mission is to celebrate, preserve, and promote Asian and Asian American art and cultures for local and global audiences.
We provide a dynamic forum for exchanging ideas, inviting collaboration, and fueling imagination to deepen understanding and empathy among people of all backgrounds.
Diversity of thought and experience is essential to our mission, and we are committed to recruiting, hiring, and retaining a diverse workforce.

Equal Opportunity

At the Asian Art Museum, we are dedicated to ideating, building, and holding ourselves accountable for Diversity, Equity, Accessibility & Inclusion in everything we do.
We strive to foster a culture of respect, belonging and inclusivity for all employees.
We encourage applicants from all backgrounds to apply.
The Asian Art Museum is an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories (arrest and criminal histories) consistent with applicable federal, state, and local law.