About the Role
The Director, Regional BD is responsible for driving sales growth across an assigned geographic territory or group of accounts. This role blends strategic account expansion with targeted new business development, balancing proactive growth of existing accounts with the pursuit of new opportunities. By creating tailored engagement plans, building trusted relationships, and orchestrating cross-functional solution development, the Director, Regional BD delivers both near-term results and long-term value. Leveraging data-driven insights, they prioritize resources to maximize territory performance and strengthen Syneos Health’s presence within the biopharmaceutical industry.
Responsibilities
- Develops and implements an annual sales plan for assigned markets/accounts, including forecasting, objective setting, and quarterly reviews.
- Prioritizes accounts and territory focus using data-informed insights on client opportunity and market potential.
- Creates and executes monthly objectives aligned to the sales plan, effectively managing time and resources to achieve targets.
- Develops and maintains strategic account plans, proactively identifying client challenges and collaborating with internal teams to deliver solutions.
- Builds and nurtures strong relationships with key client stakeholders, including decision-makers and influencers, to expand account value.
- Leads the design and execution of tailored, multi-touchpoint sales strategies based on client needs, market dynamics, and strategic goals.
- Drives account expansion strategies, including therapeutic alignment, renewals, and next-phase opportunities.
- Collaborates with cross-functional teams—such as operations, therapeutic strategy, deal strategy, and delivery—to co-create customized, client-focused solutions.
- Maintains up-to-date records of client activity, pipeline, and sales progress within CRM platforms such as Salesforce.
- Acts as a client advocate internally, sharing insights on culture, preferences, and priorities to guide proposal development and team alignment.
- Educates clients on Syneos Health’s differentiated value proposition and evolving service capabilities across clinical and commercial offerings.
- Represents Syneos Health at client meetings, industry conferences, and professional events to elevate brand visibility and uncover new opportunities.
- Monitors industry trends, competitive landscape, and emerging client needs to continuously refine engagement strategies.
- Conducts regular reviews of territory performance and sales pipeline to inform sales planning and forecasting.
Requirements
- Proven experience in sales or client relationship management.
- Significant experience in the clinical trial industry, with deep knowledge of the pharmaceutical landscape.
- In-depth understanding of the drug development lifecycle and clinical research service lines.
- Demonstrated success selling complex solutions in B2B environments, with a strong track record of opening new opportunities and managing mid- to executive-level client relationships.
- Strong consultative selling skills with the ability to uncover client needs and co-create impactful, tailored solutions.
- Excellent communication, presentation, and organizational skills.
- Collaborative mindset with the ability to lead cross-functional efforts and manage competing priorities with attention to detail.
- Strong influencing and motivational skills.
- Strategic, data-driven thinker with solid business acumen.
- Willingness to travel at least 30% for client engagements, internal meetings, and industry conferences.
Skills
- Effective communicator and active listener
- Strong business acumen and strategic thinking
- Highly organized with ability to prioritize in a dynamic, fast-paced environment
- Resilient and results-driven
- Technologically proficient, including MS Office Suite, Google Workspace, and Salesforce
Education Level
- 4 Year / bachelor's degree in a science related field, or equivalent related education and experience.
- Graduate Degree advanced degree preferred (e.g., MBA, MS in Life Sciences).
About the Company
- Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success.
- We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
- Every day we perform better because of how we work together, as one team, each the best at what we do.
- We bring together talented experts across a broad spectrum of business critical corporate functions.
- Every role plays an essential part in enabling our customers to achieve their goals.
- Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.
- We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
- We are committed to building an inclusive culture – where you can authentically be yourself.
- Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.
- We are continuously building the company we all want to work for and our customers want to work with.
- Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.
- Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.
Equal Opportunity
- Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees.
- The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.
