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About the Role

The Associate Director of Gastroenterology Consumer Marketing will advance patient education for people living with eosinophilic esophagitis (EoE). This individual translates EoE brand strategy into best-in-class execution, with primary ownership of the digital ecosystem, non-personal promotion, and patient engagement programs. Success requires exceptional attention to detail, navigating a matrixed organization, and a self-directed drive to turn strategy into flawless execution. This position reports to the Director, GI Consumer Marketing.

Responsibilities

Translating EoE brand strategy into flawless tactical execution for the consumer non-personal promotion ecosystem, driving each asset from brief through medical/legal/regulatory approval and in-market launch.
Owning the EoE consumer CRM program email content, cadence, segmentation, and personalization across the patient and caregiver journey.
Owning the EoE website and content experience, keeping it discoverable across evolving search environments and adopting new data and audience capabilities.
Managing the materials life cycle for consumer materials, ensuring accuracy and compliance.
Managing multiple external agencies across briefs, timelines, SOWs, and budgets.
Supporting media planning and buying across digital and offline channels.
Translating data from marketing mix models, campaign analytics, market research, and consumer behavior into actionable optimizations.
Serving as the day-to-day Regeneron consumer lead within the alliance, driving brand alignment and building consensus.
Leading patient engagement and education programs from concept through measurement and learning.
Partnering cross-functionally with Medical, Regulatory, Legal, Patient Support Services, Advocacy, Communications, HCP marketing, Sales, and Global partners.
Ensuring all marketing processes, programs, and materials are developed and administered consistently with corporate guidance and all regulatory, legal, and ethical guidelines.

Requirements

A bachelor’s degree (required); an MBA is a plus.
10+ years of progressive industry or relevant professional experience.
3+ years of pharmaceutical/biotech marketing, product management, or DTC/consumer experience.
Experience in Gastroenterology and/or Immunology preferred.
Alliance / co-promote experience preferred.
Demonstrated ability to manage multiple external agencies and navigate MLR/JRC review processes.

Skills

Digital ecosystem development
Non-personal promotion
Patient engagement programs
CRM program management
Website and content management
SEO/SEM
Media planning and buying
Data analysis and optimization
Agency management
Cross-functional collaboration

Location

Sleepy Hollow, NY

Work Type

Four days on-site
Travel up to 15%

Experience Level

Associate Director
10+ years of progressive industry or relevant professional experience
3+ years of pharmaceutical/biotech marketing, product management, or DTC/consumer experience

Education Level

Bachelor's degree
MBA is a plus

Salary/Compensations

$157,200.00 - $256,600.00

Benefits

Annual bonuses or other incentive plans
Equity awards
Pension or retirement benefits
401(k) company match
Health and wellness programs
Fitness centers
Insurance benefits (e.g. medical, dental, vision, life and disability)
Paid time off
Family support benefits

About the Company

Regeneron is committed to building a workplace with an inclusive culture.
Regeneron offers a competitive and comprehensive total rewards package.
We believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site.

Equal Opportunity

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law.
Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.