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About the Role

Merch Traffic, LLC, a subsidiary of Live Nation Entertainment, is seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines e-commerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 15–20 direct-to-consumer (DTC) Shopify stores in alignment with each artist’s vision and commercial goals.

Responsibilities

Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods.
Recommend and support the development of DTC-exclusive merchandise offerings.
Assist with product development and product selection as needed.
Partner with marketing teams to develop acquisition programs and execute campaigns across email, SMS, social media, and web.
Source or create marketing assets to support promotions and store updates.
Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
Manage inventory, replenishment requests, and purchasing of goods for all stores.
Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer-service support.
Maintain international online stores (x-US) in partnership with global teams.
Ensure stores stay current, accurate, and reflective of the artist’s brand and creative direction.

Requirements

3+ years ecommerce experience; Shopify experience strongly preferred.
Excellent written, verbal, and organizational skills.
Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.
Experience in music, entertainment, retail, or fashion industries preferred.
Understanding of fan behavior and how it informs marketing, product development, and customer experience.

Skills

Shopify
SEO
Conversion strategies
Pricing trends
Product positioning
Rotation
Promotional planning
Merchandise assortment
Merchandising plans
DTC-exclusive merchandise
Product development
Product selection
Marketing campaigns
Email marketing
SMS marketing
Social media marketing
Web marketing
Marketing assets
Inventory management
Replenishment requests
Purchasing
Warehouse liaison
Customer-service support
International online stores
HTML
CSS
Liquid
Photoshop
Web design

Location

NEW YORK CITY, NY

Work Type

Hybrid

Experience Level

3+ years ecommerce experience

Salary/Compensations

$64,000.00 USD - $80,000.00 USD

Benefits

Medical
Vision
Dental
Mental health benefits
Health care concierge
Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets
Generous paid time off
Paid holidays
Sick time
Personal days
401(k) program with company match
Stock reimbursement program
New parent programs
Caregiver leave
Baby bonuses
Fertility support
Adoption support
Foster support
Surrogacy support
Career and skill development programs
Tuition reimbursement
Student loan repayment
Volunteer time off
Crowdfunding match

About the Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Merch Traffic is a leading music merchandising company within the Live Nation family, partnering with top-tier artists to create iconic merchandise offerings across our major lines of business, from touring to retail to online sales.
As part of Live Nation Entertainment, the global leader in live entertainment, Merch Traffic supports creative merchandising strategies that bring fans closer to the artists they love.

Equal Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events.
As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
Live Nation will also provide reasonable religious accommodations on case-by-case basis.