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About the Role

Seeking a Director/Senior Director-level integrated media strategist to lead the Q4 transition for a national mattress retailer. This role involves owning the integrated plan, managing trade-offs, directing workstreams, and guiding the client narrative from brief through activation.

Responsibilities

• Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation.
• Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and display.
• Set the workplan and decision cadence across senior specialists, clarifying inputs, closing gaps, resolving conflicts, and guiding toward one recommendation.
• Translate analytical outputs (MMM, scenario planning, attribution, analytics) into clear planning decisions.
• Protect Q4 continuity while improving the national video mix and differentiating near-term changes from future opportunities.
• Build and present the client-ready plan and deck, and ensure approved decisions transition cleanly into activation.

Requirements

• Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.
• Experience with high-consideration, omnichannel retail and media driving store traffic, offline conversion, and sales.
• Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.
• Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.
• Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.
• Deliver an approved, analytically grounded Q4 plan for activation teams, including channel roles, investment logic, audience priorities, owners, and a longer-term roadmap, without losing momentum during transition.

Skills

• Analytic Partners MMM/scenario planning
• EDO
• Adobe Analytics
• Video attribution
• DV360
• Amazon DSP
• Google BDI/CDI analysis
• LiveRamp/CAPI identity and match-rate experience
• Linear TV
• CTV
• Online video
• Audio
• Display
• Programmatic

Location

• Remote

Work Type

• Remote
• Part-time

Experience Level

• Director
• Senior Director

Salary/Compensations

• USD 90 - USD 110 - hourly

About the Company

• We Are Rosie provides strategic consulting and talent solutions for the marketing industry.
• We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.
• Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers.
• Recognized as an industry trailblazer, earning accolades including 2023 Global Top 100 Inspiring Workplaces, Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

Equal Opportunity

• We Are Rosie is an equal opportunity employer.
• We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.