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About the Role
The Global Product Marketing Manager will be responsible for global product marketing, new product performance tracking, and portfolio management to drive global brand performance for this high-growth omnichannel brand. This role plays a critical part in managing overall product portfolio growth.
Responsibilities
- Develop new product launch concepts to drive category growth globally.
- Create compelling positioning and stories that satisfy white space in Paula’s Choice’s portfolio and is innovative in the marketplace to drive growth.
- Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
- Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
- Analyze the potential of new products, making recommendations based on sales and profit analysis.
- Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality/cannibalization analysis, and prepare presentation/updates at stage gate.
- Holistic and detailed understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
- Development and presentation of strategies to senior management.
- Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
- Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
- Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
- Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers.
- Other responsibilities as assigned by your manager.
Requirements
- Bachelor’s Degree required, MBA preferred.
- 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing.
- Global brand product development is a plus.
- Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
- Strategic thinking for a dynamic category and channel.
- Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
- Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
- Strong project management skills and understanding of NPL process from ideation to execution.
- Self-starter who takes initiative and speaks their mind.
Skills
- Skincare product marketing and development experience
- Global marketing experience
Location
- Seattle, WA Headquarters (hybrid)
- Remote (West Coast only)
Work Type
- Hybrid
- Remote
- Full-Time
Experience Level
- 5+ years relevant work experience
Education Level
- Bachelor's Degree
- MBA preferred
Salary/Compensations
- $105,000 - $115,000 USD/annually
Benefits
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Health, vision, dental, retirement and more
- Flexible spending account
- Employee assistance program
- Fitness perks
- Product samples and discounts
- Company discretionary bonus plan
About the Company
- Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products.
- Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust, Be Bold, Act with Kindness, Create Community.
- Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation.
- Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.
- We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage.
- We stay connected through shared initiatives that bring our teams together.
- If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
Equal Opportunity
- Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.
- We are committed to create a workplace that is inclusive of all.
- Where everyone feels empowered to bring their full authentic self to work.