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About the Role
The Marketing Specialist supports the execution of integrated marketing programs for Catalent’s Clinical & Specialty Services (CSS) portfolio, driving brand awareness, lead generation, and commercial effectiveness. This role partners cross-functionally with marketing, sales, and operations to deliver high-quality, customer-focused marketing initiatives aligned to CSS strategic priorities.
Responsibilities
- Execute multi-channel marketing campaigns (digital, content, email, paid media, webinars, events) aligned to CSS priorities
- Coordinate campaign timelines, deliverables, and materials to ensure consistent, on-time execution
- Support localization and deployment of global campaigns across target segments and regions
- Contribute to foundational marketing activities in support of the CSS businesses including market landscaping, marketing planning, Voice of Customer (VOC) initiatives, and development of unique value propositions and client-centric messaging (UVPs)
- Coordinate with SMEs and Central Technical Writers to execute high-quality marketing content (case studies, presentations, webinars, and digital assets)
- Translate technical capabilities into clear, compelling customer-facing messaging
- Contribute to the coordination of CSS related digital marketing tactics, including website content, landing pages, and campaign assets
- Support planning and execution of CSS site and regional customer events, webinars, and liaise with Corporate Event Marketing as required for CSS participation at conferences and industry-related events
- Track and report on key CSS marketing KPIs (engagement, lead generation)
- Contribute to insights and recommendations to improve campaign effectiveness and ROI
Requirements
- Ability to translate business objectives and customer needs into clear, compelling marketing outputs across channels
- Proven ability to deliver high-quality, production-ready work with speed, consistency, and attention to detail
- Strong project management skills, with the ability to manage multiple priorities and deadlines
- Collaborative, cross-functional mindset with strong communication skills
- Analytical approach with ability to interpret data and improve performance
Skills
- B2B marketing
- Digital marketing
- Content marketing
- Email marketing
- Paid media
- Webinar execution
- Event coordination
- Project management
- Communication skills
- Data analysis
Location
- Bridgewater, NJ
- Philadelphia, PA
Work Type
- Minimal travel
Experience Level
- 5+ years of B2B marketing experience, preferably in pharma, CDMO, or life sciences
Education Level
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field
Benefits
- Defined career path with annual performance reviews and feedback process
- Diverse and inclusive culture
- Potential for career growth on an expanding team
- Competitive paid time off plus 8 paid holidays
- Community engagement and green initiatives
- Medical, dental, and vision benefits effective day one of employment
- Tuition reimbursement
About the Company
- Catalent offers rewarding opportunities to further your career! Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world.
- Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to market.
- Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us.
- Join us in making a difference.
- personal initiative. dynamic pace. meaningful work.
Equal Opportunity
- Catalent is an Equal Opportunity Employer, including disability and veterans.