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About the Role

LMNT is launching in Canada and seeking a Field Marketing & Community Manager to build the brand's presence from the ground up in athletic communities, specialty retail, and through brand ambassadors at events across Ontario.

Responsibilities

• Grow LMNT's presence across Ontario's athletic communities: running, cycling, fitness, yoga, triathlon, golf, and racquet sport channels
• Build relationships with store owners, club operators, and community gatekeepers
• Introduce the brand across specialty retail and generate leads for the Headwater sales team
• Support the Headwater sales team at trade events and retailer introductions
• Coordinate in-store demo days and support on-shelf brand presence and merchandising
• Gather market and community insights and report them to leadership
• Recruit, train, and lead a network of LMNT brand ambassadors across Ontario
• Plan and execute guerrilla and event-based sampling at races, expos, and consumer events
• Build and manage the Q4 sampling calendar; execute activations on the ground
• Track field results, gather consumer feedback, and report to leadership
• Manage product inventory for all sampling programs and field activations

Requirements

• 2 to 4 years in brand marketing, field activation, or community management; sports or wellness industry preferred
• Existing relationships within Ontario's specialty athletic retail or fitness community
• Valid driver's licence and access to a reliable vehicle
• Flexibility for weekend events, race days, and activation schedules
• Familiarity with CRM tools and basic field reporting

Skills

• Active athlete or deeply embedded in fitness culture
• Plugged into the Toronto athletic community
• Confident, magnetic, and comfortable in front of any audience
• Self-directed and energized by being out in the world
• Passionate about performance, nutrition
• Strong written and verbal communicator
• Presenting the brand
• Managing a field team

Location

• Greater Toronto Area

Work Type

• Full-Time
• Field-Based

Experience Level

• 2 to 4 years

Salary/Compensations

• $70,000 to $80,000 base salary, plus performance incentives

Benefits

• Expense coverage for travel, field operations, and event activations
• A product you'll be proud to carry into every room
• A team that moves fast, rewards initiative, and believes in the mission

About the Company

• LMNT is a zero-sugar electrolyte drink mix built for people who sweat: 1,000mg of sodium, 200mg of potassium, 60mg of magnesium, and none of the junk.
• One of the fastest-growing hydration brands in the United States is launching in Ontario this fall.

Equal Opportunity

• At Influence Retail Services Inc. (2025) and Influence Marketing Services Inc., people are at the center of our recruitment process.
• While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks), AI is never the decision maker.
• Resumes and candidate information are personally reviewed by our recruiters and/or hiring manager, and all hiring decisions are made by people who bring judgment, care, and expertise to each match.
• If any recruitment process involves a greater degree of AI use during an interview or assessment, we will communicate that to short-listed candidates, so they are aware in advance.
• Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.
• We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example, to refine their writing style or gather research.
• While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies.
• AI should never be used to create or exaggerate credentials.
• Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and our company.