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About the Role
Manage and grow the U.S. E-commerce business across Amazon, Walmart, and other retail platforms. Achieve commercial goals through content optimization, campaign execution, and sales-driving activities aligned with brand strategy. Collaborate with marketing, category, and global eCommerce teams to accelerate digital growth.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms.
- Conduct content and PDP audits, and manage Brand Store updates.
- Maintain scorecards and pacing tools, including MTD pacing, weekly order review, forecast, and finance check-ins.
- Collaborate on promotional planning and ensure strong execution.
- Support trade spend tracking, true-ups, and TPM checkbook analysis.
- Own account forecasting and operational troubleshooting in partnership with the supply chain team.
- Partner with internal teams and external agencies to plan, launch, and optimize paid search, DSP, and retail media campaigns.
- Manage media planning and strategy, including annual/monthly plans, ROAS targets, budget splits, and ecommerce scorecards.
- Execute campaign setup and launch across platforms.
- Perform optimization and bid management, including keyword targeting, budget reallocation, and ACoS goals.
- Leverage Amazon Marketing Cloud for insights and advanced targeting.
- Conduct search terms analysis for trends and insights applicable to paid search strategy.
- Review Amazon AMS spend pacing and adjust strategy as needed.
- Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target.
- Review DSP ads and conduct pulse checks.
- Prepare and deliver weekly, monthly, and global business recaps.
- Provide detailed performance insights, visualizations, and actionable recommendations.
- Conduct competitive benchmarking, including SOV, media trends, and category performance.
- Communicate campaign impact and partner with internal teams and stakeholders.
- Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
- Pilot new retail media formats and explore beta features.
- Develop audience strategies using 1P/retailer data.
- Support A/B testing, including creative tests, placements tests, and dayparting.
- Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.
- Coordinate with brand, insights, and category teams for media plan alignment.
- Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc needs.
- Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.
Requirements
- Proven experience (4-6 years) in e-commerce account management.
- Track record of managing multiple accounts and platforms, ideally within CPG.
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco.
- Advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in Excel or similar tools for reporting and data analysis.
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
Skills
- E-commerce Account Management
- Amazon
- Walmart
- Costco
- Paid Search
- DSP
- Digital Shelf Management
- Content Optimization
- Campaign Execution
- Sales Driving Activities
- Brand Strategy Alignment
- Customer Needs Alignment
- Platform Operations
- Retail Media Planning
- Data Analysis
- Forecasting
- Reporting
- Excel
Location
- U.S.
Work Type
- Full-time
Experience Level
- 4-6 years