Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Commercial Manager, you will be responsible for sponsorship revenues against the Festive Good Food Show and Good Food Festival, alongside BBC Gardeners’ World Live. You will also contribute to stand sales targets through the sale of brand activation sites and larger footprint stands. This role requires a strategic thinker with excellent relationship-building skills and a proven track record in sponsorship sales to generate new business and manage existing client accounts. This is a 12-month FTC, reporting into the Event Director for the Festive Good Food Show.

Responsibilities

Actively identify, approach, and pitch new business sponsorships across all events within the portfolio, ensuring alignment with each event's strategic pillars.
Approach clients across multiple industries to ensure good coverage of leads.
Use LinkedIn Sales Navigator and Pearlfinders to identify and approach new business opportunities and tailor bespoke pitches.
Attend and research competitive events for each show, identifying and approaching their sponsors and partners, as well as rival brands.
Ensure the sponsorship opportunities deck is up to date with new information, opportunities, branding, and imagery.
Join status calls with existing and new clients.
Generate new business opportunities through market research, tailored proposals, and senior stakeholder relationship building.
Collaborate with marketing, sales, and event teams to deliver sponsorship agreements and promotional materials.
Maintain sponsor records, track performance through CRM reporting, and support post-show retention and upsell strategies.
Identify stand sales and brand activation opportunities where sponsorship is not the right fit, maximizing commercial value for clients and events.

Requirements

Proven experience in commercial sales and account management.
Strong negotiation and relationship-building skills.
Excellent communication and presentation skills.
Ability to work independently and as part of a team.
Strong organizational and project management skills.
Proficiency in Microsoft Office Suite and CRM software.
Management experience is advantageous but not essential.

Skills

Sponsorship sales
Relationship-building
New business generation
Account management
Negotiation
Communication
Presentation
Organizational skills
Project management
Microsoft Office Suite
CRM software

Location

Remote
Hybrid

Work Type

Full-time
Contract

Experience Level

Management experience is advantageous but not essential

Salary/Compensations

Up to £45k per annum

Benefits

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday
Offices closed between Christmas and New Year’s
Tailored training and development through inhouse learning platform and LinkedIn Learning
Flexible / hybrid working
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave
Pregnancy loss, fertility, and carers policy
Competitive pension plans
Life Assurance

About the Company

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World magazine.
Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love.
We’re here to inspire, fuel, encourage and educate.
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
We care deeply about our people, our local communities and the impact we have on the environment.
Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
Immediate is a place you can grow, be supported, and make a difference.

Equal Opportunity

People are at the heart of our business and creating a diverse and inclusive working environment is important to us.
Immediate is an equal opportunities employer.
We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.