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About the Role

The Influencer & Collaborations Manager will develop and execute influencer, creator, and brand collaboration programs. This role involves sourcing talent, negotiating contracts, writing creative briefs, managing content, overseeing budget and payments, and reporting on results. The manager will own the brand’s tiered creator model and collaboration calendar, ensuring a consistent creator presence and identifying opportunities to expand reach to new audiences. This role requires strong deal-making, creative judgment, and hands-on execution in a fast-paced environment.

Responsibilities

Execute influencer and creator programs from talent sourcing and contracting through content launch and reporting.
Manage a tiered creator network, including affiliate, gifting, and seeding programs that support ongoing creator engagement.
Negotiate partnership terms, manage contracts, and coordinate deliverables with creators, talent representatives, agencies, and internal partners.
Develop creative briefs that align creator content with brand and seasonal priorities.
Support the planning and execution of brand collaborations and partnership opportunities.
Track program performance, manage budgets, and provide recommendations based on results.
Partner across marketing, merchandising, creative, and legal teams to ensure successful program execution and compliance with brand and FTC guidelines.

Requirements

Experience negotiating and managing influencer, talent, or partnership agreements.
Strong understanding of creator marketing, social platforms, and emerging content trends.
Experience with influencer marketing, affiliate, or creator management platforms.
Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
Strong communication, relationship-building, and organizational skills.
Experience in apparel, consumer products, retail, or lifestyle brands preferred.

Skills

Influencer marketing
Creator partnerships
Brand partnerships
Marketing
Communications
Public Relations
Deal-making
Creative judgment
Content creation
Budget management
Reporting
Affiliate marketing
Gifting programs
Seeding programs
Contract negotiation
Creative brief development
Project management
Relationship building
Organizational skills

Location

New York Office

Work Type

Hybrid
Onsite (Mon. – Thurs.)

Experience Level

5+ years of experience in influencer marketing, creator partnerships, brand partnerships, or related marketing disciplines.

Education Level

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Salary/Compensations

$90,000 - $110,000
Eligible for annual merit increase, bonus, and/or incentive compensation.

Benefits

Paid time off
Health benefits
Dental benefits
Vision benefits
Disability benefits