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About the Role

As the Senior Product Marketing Manager for Consumer Experience, you will be responsible for shaping the product strategy and messaging for the core consumer experience. This role requires close partnership with product management, design, engineering, market research, marketing, and communications to define the future vision and product roadmap for how professionals connect and grow.

Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
• Run, track, and measure impact of marketing experiments and initiatives on core metrics

Requirements

• Bachelor's degree or equivalent experience
• 4+ years of marketing experience, with a preference for product marketing
• 3+ years of experience marketing consumer-facing digital products
• Consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact
• Proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting
• Demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Experience running A/B tests and driving growth through data-driven experiments
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas

Skills

• Analysis and synthesis of data and market research
• Product positioning & messaging
• Data-driven experimentation
• Executive communication
• Cross-functional leadership & influence

Location

• San Francisco
• Mountain View
• Chicago
• New York

Work Type

• Hybrid

Experience Level

• Senior
• 4+ years of marketing experience
• 3+ years of experience marketing consumer-facing digital products

Education Level

• Bachelor's degree or equivalent experience

Salary/Compensations

• $125,000 to $195,000
• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Benefits

• Annual performance bonus
• Stock
• Benefits

About the Company

• LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
• Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
• We're also committed to providing transformational opportunities for our own employees by investing in their growth.
• We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
• Join us to transform the way the world works.
• LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce.
• Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful.
• Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.

Equal Opportunity

• We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
• LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
• If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
• LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
• Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
• As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
• Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.