Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Meta is seeking a Product Marketing leader to manage a team of PMMs focused on Reels Monetization and Ads Experiences within Instagram Business. This role involves building and launching ad products, scaling ads in new surfaces like Threads, and integrating AI transformations into Instagram ads. Success is measured by influencing product roadmaps through market research and insights, and developing effective go-to-market strategies for innovative advertising experiences.

Responsibilities

Lead, manage, and develop a team of highly skilled Product Marketers
Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, User Research, Design, Communications, Sales and other key teams
Drive product & GTM strategy bridging short-term execution and long-term vision
Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
Effectively and regularly communicate with leadership within the Product and Sales organizations
Set clear strategy, vision, and prioritization for the team which aligns with product and organizational priorities
Build and sustain a high-performing team with exceptional product marketing skills

Requirements

BA/BS degree
10+ years of experience working in a product management, product marketing, management consulting, digital advertising, or equivalent function
Experience collaborating cross-functionally and building consensus across multiple stakeholders
Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications
Experience in setting product priorities and managing and communicating trade-offs
Demonstrated to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience working on Instagram products or marketing on the Instagram platform
Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
Digital advertising product development, including monetizing new surfaces, building new placements, and a technical understanding of Meta’s ads products
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Track record of driving effective Go to Market, including launching new products and scaling adoption
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Skills

Product Marketing
Team Management
Cross-functional Collaboration
Go-to-Market Strategy
Market Research
Quantitative Analysis
Qualitative Analysis
Competitive Analysis
Product Roadmapping
AI Tools Integration
Ethical AI Practices
Digital Advertising Product Development
Influencing Stakeholders
Strategic Thinking
Analytical Thinking
Coaching

Location

Remote

Work Type

Full-time

Experience Level

10+ years of experience

Education Level

BA/BS degree

Salary/Compensations

$190,000/year to $258,000/year

Benefits

Bonus
Equity

About the Company

Meta is a company focused on technology and innovation, creating valuable experiences for advertisers.