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About the Role

This role is for a Marketing & Business Coach who wants to coach at scale and take ownership of client outcomes. At Lean Marketing, you’ll coach and influence real businesses using proven IP inside a fast-growing company with high standards. This role offers real ownership of client outcomes, real authority, and the opportunity to coach at scale.

Responsibilities

• Coach active clients using Lean Marketing IP, ensuring consistent progress toward defined marketing and business growth goals.
• Run high-impact coaching calls (1:many and structured 1:1) focused on diagnosis, prioritization, clarity, and next best actions.
• Create & review client marketing plans, messaging, and funnels, diagnose business and funnel constraints and prescribe the highest-leverage next actions.
• Hold clients accountable to 90-day goals and KPIs, tracking progress and intervening when momentum stalls.
• Guide clients in building or improving in-house marketing systems and teams.
• Communicate with clients via async channels (written feedback, Looms, templates) to drive momentum.
• Uphold Lean Marketing coaching standards, documenting patterns, improvements, and repeatable wins to strengthen the program.

Requirements

• Generalist marketing expertise (strategy → execution): Able to diagnose a business, design an end-to-end marketing strategy, and translate it into a clear, executable plan with priorities and sequencing.
• Copywriting & messaging fundamentals: Able to assess and improve client messaging and copy across key assets.
• Calm authority under pressure: Ability to bring clarity, direction, and confidence when clients feel overwhelmed or scattered.
• Comfortable leading rooms and holding the line: Ability to command a group, steer conversations back to what matters, and say the hard thing when a client is avoiding the real work.
• Fast-thinking, adaptable judgment: Ability to process information quickly, spot the real constraint, and adjust in real time.
• Prescriptive coaching over people-pleasing: Ability to coach with conviction, give clear recommendations, and make decisions.
• High care, high standards: Genuine care for clients shown through expectations, accountability, and follow-through.
• Clear written thinking and framework-driven communication: Ability to write structured, concise feedback, think in frameworks, and explain complex ideas simply and decisively.
• Constraint identification and leverage thinking: Quickly identify what’s actually limiting growth and know which levers to pull next to create momentum and results.
• Guiding implementation inside real businesses: Guide clients through executing strategies inside their business — teams, timelines, and systems included.
• Strong teaching and coaching communication: Explain complex ideas simply, give precise direction, and communicate confidently in both live calls and written feedback.
• Strong prioritization & judgment: Help clients focus on the right work at the right time — and manage your own workload across a large client base.
• Systems & methodology application: Comfortable working within proven frameworks and processes, applying them consistently while using judgment when edge cases appear.
• Minimum 5 years marketing experience.
• Coaching, consulting or teaching experience of any kind.

Skills

• Marketing expertise
• Strategy
• Execution
• Copywriting
• Messaging
• Coaching
• Business development
• Communication
• Prioritization
• Judgment
• Systems thinking
• Framework application

Location

• Remote

Work Type

• Remote
• Full-time

Experience Level

• Minimum 5 years marketing experience

Salary/Compensations

• $70-180k+ FTE (based on number of clients held plus performance bonuses)

Benefits

• Fully remote, high-trust environment
• 38 days of paid vacation (30 days PTO + birthday off + 7 holidays)
• Bonus structures reward excellent coaching and client success
• Recognition and celebration for wins

About the Company

• Lean Marketing exists to help business owners stop guessing and start growing.
• Using the frameworks behind Allan Dib’s The 1-Page Marketing Plan, we help entrepreneurs build clear marketing systems, make better decisions, and create momentum in their businesses.
• Lean Marketing is scaling. You’re joining a team building something meaningful, not maintaining a stagnant program.