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About the Role

This role supports the development and delivery of integrated marketing campaigns that bring Tim Hortons’ calendar and brand priorities to life for Canadians. The Sr Analyst will partner closely with internal teams and external agencies to coordinate integrated campaign development and delivery with Media, Digital, In-Restaurant POP, CRM, Social and PR.

Responsibilities

• Independently manage low-complexity initiatives and contribute to mid-to-high-complexity work with guidance from senior team members to execute end-to-end marketing communications programs across national, regional, test market and ad hoc initiatives.
• Partner with internal teams such as Category Marketing, Media, Digital, CRM, Social, PR, Sponsorship, Legal, and Consumer Insights to align on communication objectives, timelines, requirements and campaign deliverables.
• Support the development of creative briefs and contribute to clear, actionable agency feedback grounded in the brief, brand standards and channel requirements.
• Coordinate campaign workstreams with the creative agency and cross-functional partners, including briefing, timeline management, creative feedback and stakeholder approvals, pre-production planning, post-production execution, and budget/invoice tracking.
• Review creative across channels - including TV, OLV, social, digital, audio, OOH and owned channels - to ensure accuracy, brand consistency, strong execution and appropriate legal and/or third-party requirements.
• Partner with Media, Insights and Analytics teams to interpret campaign performance, identify implications and develop recommendations for future work.
• Apply learnings to contribute to improved campaign development and team processes.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Public Relations or a related field.
• 2+ years of progressive experience in marketing, advertising, communications, creative agency or a related field; QSR experience is an asset.
• Strong understanding of brand marketing, advertising principles and integrated campaign development.
• Demonstrated ability to manage multiple programs/workstreams, priorities and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, including strong copy-editing and presentation abilities.
• Strong attention to detail, follow-through and organizational skills.
• Ability to review creative thoughtfully and provide constructive feedback, with a strong understanding of brand standards and channel best practices.
• Collaborative and confident working with cross-functional partners, agencies and vendors.
• Comfortable identifying issues, proposing solutions and escalating decisions when needed.
• Proficiency in Microsoft Office; experience with project-management and asset-management tools is an asset.

Skills

• Marketing fundamentals
• Project management
• Attention to detail
• Creative judgment
• Collaborative approach
• Solutions-oriented approach
• Brand marketing
• Advertising principles
• Integrated campaign development
• Written communication
• Verbal communication
• Copy-editing
• Presentation abilities
• Organizational skills
• Microsoft Office proficiency
• Project-management tools
• Asset-management tools

Location

• Canada

Work Type

• In-office 5 days per week

Experience Level

• 2+ years of progressive experience

Education Level

• Bachelor’s degree in Business, Marketing, Communications, Public Relations or a related field

Salary/Compensations

• Base salary range of $75,000 – $95,000CAD
• Eligible to participate in the Company’s annual discretionary bonus plan

Benefits

• Comprehensive global paid parental leave program
• Free telemedicine
• Mental wellness support

About the Company

• Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
• RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
• Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
• RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
• Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Equal Opportunity

• Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
• RBI's policy applies to all terms and conditions of employment.
• Accommodation is available for applicants with disabilities upon request.