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About the Role
The Account Coordinator is the backbone of a successful account team, helping to keep the team organized and informed, while also assisting with the execution of integrated communications campaigns. You will work on 2-3 consumer brands, focusing on PR programs that include earned media storytelling, influencer programming, and bold creative platforms.
Responsibilities
- Capture the attention of earned media by building media lists using resources such as Cision and Muckrack
- Help craft pitches
- Monitor for client, competitor and industry coverage
- Conduct in depth media research and manual audits of media coverage; synthesize and recap findings for teams
- Conduct media outreach and secure coverage
- Begin to form relationships with key media contacts
- Build influencer rosters
- Support content review process
- Collect and report back-end creator metrics
- Pitch influencers on earned coverage
- Serve as coordinator of your team, schedule internal/client calls
- Set call agendas and share comprehensive recaps
- Organize client folders and databases on a regular basis
- Oversee brand samples and track inventory (if applicable)
- Coordinate deliveries to media and influencers
- Coordinate team/client meeting details (check in, meals, etc.)
- Support client events and mailers
- Manage media coverage reports and tracking documents
- Provide ongoing monitoring for client and competitor coverage
- Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
- Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)
Requirements
- Bachelor’s degree or equivalent
- 0-1 years of experience (internships included)
- Strong writing and verbal communication skills
- Team player demonstrating a positive and flexible attitude
- Proactive, vocal and curious mindset
- Ability to work independently and collaboratively in a team environment
- Ability to multitask and meet deadlines in a fast paced environment
- Strong attention to detail
- On the pulse of pop culture, trends, entertainment, and news
Skills
- Cision
- Muckrack
- Earned media storytelling
- Influencer programming
- Media relations
- Project management
- Measurement
- Merchandising
Location
- New York office
Work Type
- Hybrid
Experience Level
- Entry-level
- 0-1 years of experience
Education Level
- Bachelor’s degree or equivalent
Salary/Compensations
- $45,000-48,000
Benefits
- Professional growth and development programs
- Comprehensive health care and wellness plans
- 401(k) Savings Plan
- Flexible Spending Accounts
- Paid holidays
- Unlimited Paid Time Off (Personal, Sick, Vacation)
- Summer Fridays
- Family Leave
- Well-Being Programs
- Commuter Benefits
About the Company
- At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
- We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.
- And we have a bold belief that our work can and should contribute to an equitable world.
- Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
- As we look to the future we believe Only the Bold will make a lasting impact and change.
- From culture to creative, in today’s world BOLD moves everything we do.
- We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing FAM team!
Equal Opportunity
- All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.