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About the Role
The Assistant Manager role is a senior retail position that supports the Store Manager in delivering outstanding commercial and customer outcomes. You will help lead a passionate team, drive sales and operational excellence, and act as a visible ambassador for the Fred Perry brand in-store and in the local community.
Responsibilities
- Support the Store Manager in achieving sales targets, margin and KPI objectives through active leadership on the shop floor.
- Deliver exceptional customer service by coaching the team to create personalised, memorable shopping experiences and build long-term customer loyalty.
- Supervise daily store operations including opening and closing procedures, cash handling, stock management and visual merchandising standards.
- Drive team performance by providing regular feedback, training and development; assist with rotas and ensure adequate cover for peak trading periods.
- Maintain health, safety and security procedures, supporting loss-prevention initiatives and ensuring compliance with company policies.
- Analyse sales data and customer feedback to identify opportunities for improvement and communicate insights to store management and head office teams.
- Lead by example in product knowledge, visual standards and Fred Perry brand values to inspire the team and represent the brand positively in the community.
- Manage customer queries and complaints professionally, using the returns and refund policy to strengthen relationships and protect the brand reputation.
Requirements
- Proven retail supervisor or assistant management experience, ideally within fashion.
- Excellent communication and interpersonal skills with the ability to motivate and develop a diverse team.
- Strong commercial awareness and numeracy, with experience of working to sales targets and KPIs.
- Organised, decisive and able to prioritise tasks in a fast-paced retail setting.
- Confident in using EPOS systems and basic reporting tools; competent with Microsoft Office or similar.
- Positive, enthusiastic approach to the Fred Perry brand and its community, and willingness to learn and adapt.
- Flexibility to work retail hours including weekends and bank holidays as required.
Skills
- Retail supervision
- Assistant management
- Fashion retail
- Communication
- Interpersonal skills
- Team motivation
- Team development
- Commercial awareness
- Numeracy
- Sales target achievement
- KPI management
- Organisation
- Decision making
- Prioritisation
- EPOS systems
- Basic reporting
- Microsoft Office
- Brand ambassadorship
- Customer service
- Loss prevention
- Visual merchandising
Location
- In-store
Work Type
- Full-time
- Retail hours
Experience Level
- Senior retail position
About the Company
- Triple Wimbledon champion Fred Perry founded the brand in 1952.
- Today, we are a global community of over 370 colleagues inspired by the Laurel Wreath and its legacy of style and innovation.
- We collaborate across disciplines to develop and support world‑class products and retail experiences, and we value creativity, integrity and customer focus.
Equal Opportunity
- We welcome applications from people of all backgrounds and are committed to creating an inclusive and respectful workplace.
- All CVs submitted will have personal information anonymised to ensure unbiased consideration.