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About the Role
This role will define how Pinterest measures its flywheel, helping advertisers understand how Pinterest and its creators build awareness and drive business outcomes, while helping creators understand the value they generate and unlock new opportunities with brands. The ideal candidate is a Staff-level product leader with substantial ads measurement experience and a deep understanding of how advertisers set objectives, deploy tactics across the full funnel, and evaluate outcomes.
Responsibilities
- Own the strategy and end-to-end execution for demonstrating the full-funnel value of Pinterest, including the creator–Pinner–advertiser flywheel.
- Define the vision for new and existing measurement capabilities and translate advertiser and creator needs into clear product and technical requirements.
- Create and deliver a multi-quarter roadmap, aligning data foundations, measurement methodologies, experimentation, privacy guardrails, and customer-facing experiences to drive measurable creator, advertiser, and Pinner outcomes.
- Partner day-to-day with engineering, data science/analytics, design, and research to deliver high-quality products.
- Collaborate with PMM, sales, partnerships, legal, privacy, and policy/integrity for launches.
- Work closely with PM peers across Ads, Creators, Content, and Shopping to manage dependencies, align measurement frameworks and experiment design, coordinate GTM, and incorporate customer feedback.
- Build new and iterate on measurement products that help advertisers understand how creator content, organic engagement, and paid media contribute across awareness, consideration, intent, conversion, and longer-term value.
- Enable creators to understand the value they generate for brands and identify new business opportunities.
- Define success metrics and validation standards up front, track adoption and quality post-launch, and use insights to update the roadmap.
Requirements
- 8+ years of experience working as a Product Manager or in a related role, including 3–5+ years of substantial ads or marketing measurement experience.
- Strong evidence of the ability to define new products and strategies in an ambiguous space and execute from ideation and multi-quarter roadmaps through go-to-market and adoption.
- Deep understanding of the full marketing funnel and how advertisers set objectives, deploy tactics, and evaluate outcomes.
- Experience working with engineering, data science, analytics, research, or PMM cross-functional teams and a strong ability to empathize with, anticipate the needs of, and collaborate with a diverse set of stakeholders.
- Strong quantitative judgment and understanding of attribution, incrementality, experimentation, brand lift, conversion lift, and measurement tradeoffs.
- Deep understanding of business metrics and tradeoffs in the context of online platforms or multi-sided ecosystems.
- Experience with creator, influencer, branded-content, social, video, commerce, or organic-and-paid measurement.
- Experience building advertiser-facing measurement products or working with advertisers, agencies, creators, marketing science teams, or measurement partners.
- Technical degree in CS/Statistics/Math/Engineering/Economics.
- Experience designing, running, or analyzing incrementality or lift experiments.
Skills
- Product Management
- Ads Measurement
- Marketing Funnel
- Attribution
- Incrementality
- Experimentation
- Brand Lift
- Conversion Lift
- Measurement Tradeoffs
- Business Metrics
- Creator Measurement
- Influencer Measurement
- Branded Content Measurement
- Social Measurement
- Video Measurement
- Commerce Measurement
- Organic Measurement
- Paid Measurement
Location
- Remote (US)
Work Type
- Hybrid (1-2 times/quarter in office)
Experience Level
- Staff-level
- 8+ years of experience
- 3-5+ years of ads or marketing measurement experience
Education Level
- Technical degree in CS/Statistics/Math/Engineering/Economics (Preferred)
Salary/Compensations
- $193,759—$339,078 USD
Benefits
- Equity
- Information regarding benefits available for this position can be found here.
About the Company
- Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime.
- At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
- Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work.
- At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that.
- Pinterest is uniquely positioned across the full consumer journey—from inspiration and discovery through consideration, planning, and action.
- Creators bring ideas to life, Pinners signal emerging interests and intent, and advertisers help people act on what inspires them.
Equal Opportunity
- Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.
- All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- If you require a medical or religious accommodation during the job application process, please complete this form for support.
- US based applicants only