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About the Role

In this role, you’ll take ownership of your territory, build strong, profitable relationships, and drive your own success through new business development and long‑term customer partnerships. You’ll be a key member of the sales team, trusted to grow your territory through new customer acquisition, relationship development, and consistent follow‑through. This role is well suited to a motivated, results‑driven individual who enjoys autonomy, values relationships, and thrives in a high‑performance, entrepreneurial environment.

Responsibilities

Grow your territory by identifying and pursuing new customer opportunities through proactive outreach, networking, and relationship development.
Build a loyal customer base and become a trusted partner for customers' foodservice equipment needs.
Use product knowledge and curiosity to recommend solutions that help customers' businesses thrive.
Meet and exceed sales and profitability targets by actively managing your pipeline, tracking progress, and staying focused on the right activities.
Use internal systems to create quotes, enter orders, follow up on shipments, and support a smooth customer experience.
Partner with internal teams (including Operations and Finance) to support account health and ensure customer accounts remain in good standing.
Maintain strong relationships and follow-through to support repeat business and long-term partnerships.

Requirements

A university degree or college diploma is preferred (e.g., business, marketing, hospitality, or related field), or equivalent experience
2 + years of sales experience in a similar industry, with a proven track record of results and customer focus.
Several years of experience working in restaurants/hospitality with strong knowledge of equipment and operations
Experience in foodservice, hospitality, equipment, distribution sales, or a related industry is considered an asset
Strong relationship-building skills and a customer-first mindset
Resilient, optimistic, and professional — able to navigate challenges with a solutions-focused approach
Excellent written and verbal communication skills
Comfortable with technology and proficient in tools like Microsoft Office; able to learn new systems quickly
Self-motivated and organized with an entrepreneurial mindset and the ability to work independently
Collaborative and team-oriented; able to build strong internal relationships to support customer success
Proactive problem-solver who takes initiative and follows through
Analytical and confident in decision-making, aligned with our values of respect, integrity, and accountability
Results-oriented and motivated by achieving (and exceeding) goals
A reliable vehicle and the ability to travel within the designated territory

Skills

Sales
New business development
Relationship building
Customer service
Communication
Microsoft Office
Technology proficiency
Problem-solving
Analytical skills
Decision-making
Organization
Self-motivation

Location

London, ON

Work Type

Full-time
Territory-based travel

Experience Level

2+ years of sales experience
Several years of experience in restaurants/hospitality

Education Level

University degree or college diploma preferred
Equivalent experience accepted

Salary/Compensations

Competitive commission program

Benefits

Flexible Health & Dental Benefits
Life Insurance
Employee & Family Assistance Program (EFAP)
400 Annual Wellness Benefit
Paid Volunteer Day
Excellent Employee Discount

About the Company

At Russell Hendrix Foodservice Equipment, we empower customers to succeed by providing high-quality foodservice solutions across Canada.
For over 80 years, we’ve been a trusted partner to restaurants, hotels, and institutions nationwide, delivering industry-leading design, product solutions, distribution, and execution.
We’re a team of people who believe how we work matters just as much as what we achieve.
Our values of respect, integrity, and accountability guide how we treat one another and serve our customers.
Our culture is defined by a strong customer focus, a mindset of winning as one team, a commitment to investing in success, and a genuine sense of care.
We collaborate, support one another, and take pride in delivering great work together.
Joining Russell Hendrix means being part of a team that values your contributions, supports your growth, and gives you the opportunity to make a real impact in your territory.

Equal Opportunity

Russell Hendrix welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Russell Hendrix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Russell Hendrix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.