Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Director role.

Rezi rewrites your resume against Graitec's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Director posting at Graitec — free, in seconds.

About the Role

The Marketing Director (Global Campaign Execution) builds and leads the global marketing execution engine that converts audience engagement into qualified pipeline. This role evolves Graitec from discrete campaigns to always-on, AI-enabled growth programs that compound over time. Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations.

Responsibilities

Design and build full-funnel lifecycle programs — acquisition, activation, expansion, retention — that run continuously and compound over time.
Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization.
Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale.
Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi-channel programs.
Drive the campaign calendar, production timelines, and cross-functional coordination across Growth Marketing, SDR, and Sales.
Lead pipeline acceleration programs — ABM plays, nurture sequences, and SDR-aligned follow-up strategies — that move opportunities through the funnel.
Identify the highest-performing campaign motions, build the case to scale them, and present recommendations to the VP for approval.
Own the global marketing automation platform as a revenue system — not a broadcast tool — ensuring it operates with precision, segmentation, and measurable impact.
Drive lead scoring, routing logic, nurture architecture, and CRM data quality in close collaboration with Revenue Operations.
Implement the first-party data strategy set by the VP — enabling signal-based, personalized marketing at scale.
Evaluate and recommend AI-powered marketing tools that improve targeting accuracy, content relevance, and campaign efficiency.
Own marketing's performance narrative — pipeline attribution, campaign ROI, funnel conversion, and lifecycle metrics — reported to the VP and broader leadership on a regular cadence.
Build the dashboards and data infrastructure that give leadership real-time visibility into marketing's contribution to revenue.
Drive a culture of measurement, rapid experimentation, and evidence-based decision-making across the team.
Lead Autodesk MDF/MDP co-marketing strategy and execution — moving from compliance reporting to strategic pipeline generation.
Develop co-marketing campaigns that integrate with the broader campaign calendar and are measured against pipeline contribution.
Lead, develop, and elevate a team of five — setting high standards for execution quality, accountability, and strategic contribution.
Build a team culture where feedback loops are fast, testing is the norm, and performance is visible and celebrated.
Develop each team member's capability over time, moving the team from executors to strategic contributors.

Requirements

8–12 years in B2B marketing, with a majority of that time in demand generation, growth marketing, or campaign execution leadership.
Demonstrated experience building always-on marketing programs — lifecycle nurture, ABM, automated demand gen — that were measured against pipeline, not activity.
Proven change management experience — you have led a team or function through a meaningful operational transformation, not just inherited a working model.
Experience working in B2B SaaS or subscription software — you understand recurring revenue, expansion motion, and the full customer lifecycle.
Track record of global or multi-region marketing leadership.
Fluent written and spoken English.
Experience in AEC, construction tech, engineering software, or a technical B2B vertical with long sales cycles.
Familiarity with Autodesk partner co-marketing programs (MDF/MDP).
Revenue Operations alignment experience — working alongside RevOps on shared pipeline definitions, data governance, and reporting.
Experience with intent data platforms, CDPs, or signal-based marketing orchestration.
You are a builder, not a maintainer — you see the gap between where things are and where they should be, and you close it.
You lead with data and communicate with executive clarity — metrics tell you what to do, but you decide how to frame it for the room.
You raise the floor on execution quality while raising the ceiling on strategic ambition.
You operate at the intersection of strategy and operations without losing altitude on either end.
You build trust quickly with peers in Sales, SDR, Solutions Marketing, and Corporate Marketing — you influence without authority as often as you direct.

Skills

Hands-on proficiency with marketing automation platforms (HubSpot strongly preferred) and CRM systems (Salesforce).
AI fluency — you use AI tools actively in your marketing practice and have a point of view on how they change what's possible for a team like this.
Strong data and analytics capability — you can build attribution models, interpret funnel data, and communicate revenue impact to senior stakeholders.

Location

13 countries

Work Type

Global

Experience Level

8-12 years in B2B marketing
Leadership

Salary/Compensations

Minimum Annual On Target Earning: 80K EUR
Maximum Annual On Target Earning: 100K EUR

About the Company

Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better.
With over 30 years of innovation and an entrepreneurial spirit, we’ve tripled our revenue in just five years.
Our North Star is clear — accelerate the digital transformation of the AECO industry and model the future.
We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers.
Our 800 experts across 30+ offices in 12 countries support more than 270,000 users worldwide.
As a global Autodesk Platinum Partner, we combine world-class partnerships with our own cutting-edge software and services to drive performance and sustainability across the industry.
At Graitec, we move fast and think big. We collaborate across teams and borders, embrace diversity, and challenge ourselves to innovate every day.
We believe in doing the right thing, breaking down silos, and making an impact together.
Graitec is at an inflection point. In the last four years we doubled in size. In the next few years, we intend to do it again — this time driven by our own software, not just the products we resell.

Equal Opportunity

At Graitec, we’re proud to foster a diverse and inclusive workplace.
We value our employees for who they are and the contributions they bring, encouraging everyone to be their authentic selves at work.
This diversity helps us better serve the wide range of customers and markets we operate in.
We welcome applications from all backgrounds and assess candidates solely on their skills and ability to succeed in the role.
Graitec uses AI to support and streamline internal processes; however, all application reviews, screening, and hiring decisions are made solely by our Talent Acquisition team and hiring managers.
As a signatory of United Nations Women’s Empowerment Principles, Graitec is committed to equal opportunity and pay transparency.