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About the Role
Aspinal of London is seeking an experienced Marketing Manager to join their growing team in London. This role will work closely with the Head of PR and Marketing to lead the planning, coordination, and delivery of key marketing and communications activities across the business, shaping the annual marketing calendar, supporting major collection launches, and driving strategic marketing initiatives.
Responsibilities
- Assist in leading and managing the annual marketing calendar, ensuring regular upkeep with upcoming launches, key dates, and marketing activity.
- Proactively coordinate with cross-functional teams to ensure alignment and timely delivery of marketing initiatives.
- Develop campaign strategies with media partners and agencies, including briefing, coordinating activity, and analyzing performance through post-campaign reporting.
- Ensure professional and seamless communication with all partners and stakeholders.
- Own the coordination and development of seasonal and campaign marketing toolkits and presentations, creating bespoke versions for internal teams and external partners.
- Support the execution of VIP and influencer activity, both directly and via external agencies.
- Drive the ideation and delivery of retail marketing initiatives during key commercial periods, working closely with Retail and Merchandising teams.
- Take a leading role in the planning and delivery of brand events, from booking and managing suppliers to preparing gifting packs and coordinating guest experience.
- Ensure seamless execution of all industry and customer-facing activations.
- Support the management and tracking of project budgets, including events and key campaigns.
- Prepare and present regular marketing performance reports for the senior leadership team and wider business, providing insights and recommendations.
- Actively monitor industry trends, competitor activity, and emerging opportunities, conducting research to support the development and evolution of the brand’s marketing strategy.
- On occasion, work out of hours for brand events or activations.
Requirements
- Proven experience within a marketing role, ideally at Executive level or above, within the luxury or fashion industry.
- Excellent organisational, efficiency, and time management skills.
- Ability to work in a fast-paced and agile environment with tight deadlines.
- Confident communicator with excellent communication skills and attention to detail.
- Team player with experience working in dynamic work environments.
- Ability to manage multiple projects and deadlines simultaneously.
- Ability to build and nurture relationships with key stakeholders and partners both internally and externally.
- Self-starter with demonstrated ability to take initiative and drive projects independently.
- Eagerness to learn and ambition to grow within the role and business.
- Ability to create impactful and professional presentations.
- Proficient across Microsoft and Adobe software, including Word, Excel, PowerPoint.
- Knowledge of the global luxury market (particularly UK & US) and an understanding of consumer behaviour.
- Interest in and awareness of macro and micro industry trends.
- Strategic and creative thinker, with the ability to generate new ideas.
Skills
- Marketing
- Communications
- Project Management
- Budget Management
- Stakeholder Management
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite
- Trend Analysis
- Strategic Thinking
- Creative Thinking
- Presentation Skills
- Relationship Building
Location
- London
- Royal Exchange
Work Type
- Hybrid
- Full-time
Experience Level
- Executive level or above
Education Level
- Bachelor’s degree in Marketing, Communications or a related field
Benefits
- Competitive salary
- Comprehensive training and ongoing development
- Generous staff discount on collections
- Supportive, inspiring work culture that invests in your growth
About the Company
- Aspinal of London is a luxury brand known for its beautifully crafted collections.