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About the Role

The Marketing & Communications Coordinator supports the Marketing & Communications department's overall work and assists with student recruitment, enrollment, and family/community engagement. This role is responsible for executing strategy, telling the FLACS story, growing the community, and supporting student recruitment across various channels. The ideal candidate is an organized storyteller adept at capturing and transforming real moments into compelling content.

Responsibilities

Capture, source, and organize photos and video from school events, classrooms, and programs across all five campuses.
Coordinate with school leaders to surface high-interest, brand-aligned stories.
Perform photo and video editing to produce social posts, reels, and short highlight pieces.
Draft, design, and lay out marketing pieces consistent with the FLACS brand, including flyers, one-pagers, newsletters, social graphics, and recruitment collateral.
Write clear, warm, strengths-based copy for a range of audiences, using brand-aligned vocabulary and plain language, primarily in English, Spanish, and other languages.
Manage the day-to-day content calendar and posting across Facebook, Instagram, and YouTube; draft captions, build stories and reels, and monitor engagement.
Execute email marketing campaigns and support initiatives to grow and segment the FLACS email list.
Keep website content current in partnership with the Director, including events, news, and enrollment and community information.
Produce and deploy student recruitment marketing across print and digital channels, leading with the brand signature and the standard apply call-to-action.
Support the enrollment funnel from awareness to application to registration, in partnership with the network and school SRE teams.
Build, schedule, and translate post-lottery and student enrollment messaging using FLACS's bilingual email and text templates.
Help coordinate and promote recruitment events, open houses, and community moments.
Apply and maintain the FLACS Branding Guidelines consistently across every piece produced.
Track basic performance metrics and share simple summaries to inform future content.
Maintain organized files in the centralized asset library and manage print and promotional inventory.
Provide cross-departmental support to Development, Family & Community Engagement, and Student Recruitment & Enrollment.
Assist with other projects as directed by the M&C Director or COO.
Uphold the FLACS’ mission, core beliefs, and educational philosophy.
Reflect on practice and strive to improve effectiveness and guide professional growth.
Engage and collaborate with colleagues and the community to develop and sustain a common culture that supports high expectations for student learning.
Display evidence of self-motivation and willingness to be a team player.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
1–3 years of experience in communications, marketing, social media, or content creation.
Strong writing and editing skills, with proven ability to adapt tone for families, staff, and prospective candidates.
Hands-on experience creating content for social media platforms such as Facebook, Instagram, and YouTube, including stories and reels.
Comfort capturing photos and short videos, with basic editing skills and an eye for authentic, candid, dignified moments.
Highly organized, able to manage multiple deadlines and a recurring content calendar.
Clearance for fingerprint and criminal background check.

Skills

Content Creation
Photography
Video Editing
Social Media Management
Email Marketing
Website Content Management
Brand Stewardship
Data Tracking
Canva
Adobe Creative Suite
Mailchimp
ParentSquare
Schoolmint
Meta
Google Workspace
Eventbrite
Claude
Bilingual English/Spanish

Location

South Bronx

Work Type

Partially Remote
12-month position

Experience Level

1-3 years

Education Level

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Salary/Compensations

$55,000 to $65,000

About the Company

Family Life Academy Charter School (FLACS) is a nonprofit network of high-performing charter schools in the South Bronx.
FLACS, together with the Latino Pastoral Action Center and parents, create the conditions for self-empowerment for all its K-12 students to excel academically, take responsibility for their own learning, and affirm human values, today, in college, and beyond.
FLACS has revolutionized education for students from K-12.
FLACS values collaboration with like-minded individuals who believe that education is activism.
FLACS provides an environment where all students are scholars and academic excellence is the norm.
FLACS believes that young people can be leaders who can create positive change in their communities and that schools should be safe, warm and caring environments.
FLACS offers a place where skills will be nurtured through an embedded professional development program.

Equal Opportunity

It is the policy of FLACS to provide educational and employment opportunities without regard to race, color, religion, creed, national origin, alienage and citizenship status, age, marital status, disability, sexual orientation, gender (sex) or prior record of arrest or convictions (except as provided bylaw), and to maintain an environment free of discriminatory harassment, including sexual harassment, or retaliation, as required by civil rights law.