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About the Role
This role is responsible for the overall strategic quality and its influence over the creative product for assigned or supervised brands. You will champion effectiveness for brands by creating integrated campaigns that work effectively for the client’s business and translate business goals into desired human actions.
Responsibilities
- Lead development of brand strategies, writing creative briefs, and guiding the presentation of creative work, including pitches.
- Develop customer journeys and go-to-market blueprints that identify communication tasks and touchpoints, including setting KPIs.
- Design and implement research projects to address client business issues, gain audience insights, test ad concepts, and understand effectiveness through post-campaign analysis.
- Lead strategic projects to develop brand purpose, brand platforms, and brand architecture.
- Provide thought leadership across the agency with best-in-class knowledge and inspiration.
Requirements
- Strong command of quantitative and qualitative research methodologies and their application to client challenges.
- Ability to use projective techniques for deeper consumer insight.
- Talent for abstract thinking, spotting trends and patterns, curiosity, and insight into human behavior.
- Instinct for popular culture and understanding of creative work.
- Understand how to define the roles of media channels in achieving communication tasks along a consumer journey, including setting KPIs.
- Ability to work directly with clients and build deeper relationships.
- Ability to work across different groups and disciplines.
- Judgment in pushing work, elevating brand ambition, and leading client thinking.
- Ability to lead and bring out the best in people through proactive coaching and direction.
- Thought leadership and subject matter expertise in strategy, communications, culture, brands, or technology.
Skills
- Brand Strategy
- Creative Briefs
- Market Research
- Customer Journey Mapping
- Go-to-Market Strategy
- KPI Setting
- Brand Purpose
- Brand Platforms
- Brand Architecture
- Thought Leadership
- Quantitative Research
- Qualitative Research
- Projective Techniques
- Abstract Thinking
- Trend Spotting
- Human Behavior Insight
- Popular Culture Awareness
- Creative Work Understanding
- Media Channel Strategy
- Client Relationship Management
- Cross-functional Collaboration
- Team Leadership
- Coaching
- Strategic Planning
Location
- Global
Work Type
- Hybrid
- Full Flex
Experience Level
- Management
Benefits
- Hybrid, full flex work style (3 days in office)
- Extensive Learning & Development opportunities
- Online learning platform (Marcel Classes)
- Work Your World program (work from anywhere for up to 6 weeks/year)
- Culture of open feedback and support
- Career Conversations program
- Access to Global AI Platform (Marcel)
- Range of leaves
- Health related support
About the Company
- Publicis Groupe is a global communications group, present in over 100 countries, and a leader in marketing, communication, and digital business transformation.
- Founded in Paris in 1926, it is one of the world's most progressive and dynamic modern communications businesses.
- It offers a platform with access to a global network, intelligence, tools, clients, brands, and over 90,000 professionals.