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About the Role

Genius Sports is seeking a Product Marketing Manager, Advertising & Engagement to help shape, launch, and grow its advertising technology portfolio. This high-impact role is crucial for communicating the value of the company's advertising products, from live data to real-time activation, and will work closely with Product, Marketing, Commercial, and Revenue teams. The ideal candidate is a B2B product marketer skilled at translating complex technology into clear positioning, compelling sales narratives, and effective go-to-market plans.

Responsibilities

Develop clear, differentiated positioning and messaging for Advertising & Engagement products, translating technical capabilities into customer-centric value propositions.
Build messaging frameworks to ensure consistent communication of product value across teams.
Sharpen the company's advertising narrative around real-time activation, official data, fan identity, and AI-powered decisioning.
Own and support go-to-market plans for product launches, releases, and strategic packages.
Define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs, and campaign requirements.
Sequence launches and campaigns against the global sports calendar and major market moments.
Create foundational sales enablement materials to support Commercial teams.
Build sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings, and training materials.
Run product training and enablement sessions for Commercial teams.
Partner with Commercial stakeholders to identify and overcome barriers to adoption.
Build a strong understanding of advertisers, agencies, broadcasters, programmatic platforms, market trends, and the competitive landscape.
Conduct and synthesize customer interviews, sales feedback, surveys, and market research.
Act as a customer and market voice within the Marketing team.
Improve internal and external communication of new products, features, and releases.
Support stronger customer education and product utilization through clearer communications and adoption-focused messaging.
Develop a deep understanding of the Advertising & Engagement portfolio, its value, sales process, and competitive positioning.
Build strong relationships across Product, Marketing, Commercial, Revenue, Data, and Partnerships teams.
Contribute to the product development process by shaping target audiences, value propositions, packaging, naming, messaging, and launch readiness.
Help build a repository of case studies, customer proof points, product performance stories, and launch reports.
Identify customer success stories and develop them into collateral, campaign content, and thought leadership.
Support post-launch and post-event reporting to demonstrate product impact, adoption, and commercial value.

Requirements

3–5 years' experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
Experience working in adtech, martech, programmatic advertising, media, fan engagement, or sports technology.
A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
Experience developing product positioning, value propositions, launch plans, sales collateral, and enablement materials.
Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
Comfortable working cross-functionally with Product, Sales, Marketing, and Revenue teams.
Highly organized, detail-oriented, and able to manage multiple workstreams.
Curious, proactive, and comfortable getting into the detail of technical products, customer needs, and market dynamics.

Skills

Product positioning
Messaging development
Go-to-market planning
Product launches
Sales enablement
Customer insight
Market understanding
Product adoption communication
Cross-functional influence
Storytelling
Commercial acumen
Written communication
Verbal communication
Presentation skills
Organization
Detail-orientation
Proactiveness

Location

Remote
Hybrid

Work Type

Hybrid
Office-first

Experience Level

3-5 years

Salary/Compensations

$120,000 - $160,000 USD

Benefits

Eligibility for additional variable compensation and equity
Genius Sports Group's benefits plan
Support for employee wellbeing
Opportunities for skill, experience, and career growth

About the Company

Genius Sports is enabling a new era of sports for fans worldwide by integrating next-gen technology with live data, delivering immersive, interactive, and personalized experiences.
The company is evolving from a technology and services business into a more product-led organization.
Advertising & Engagement is a fast-moving and strategically important business area.
Moment Engine integrates with partners representing roughly 90% of the programmatic advertising ecosystem.
Adoption is accelerating around tentpole moments like the Super Bowl, NBA Finals, and FIFA World Cup.
The company values 'One team, being brave, driving change'.
They strive to create an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference.

Equal Opportunity

Let us know when you apply if you need any assistance during the recruiting process due to a disability.