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About the Role

Vita Coco is seeking a Social Media Manager to lead the brand's presence across social platforms, focusing on culture, creativity, and data-driven strategy. This role involves creating engaging, platform-native content and optimizing performance to drive brand growth.

Responsibilities

• Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
• Define how the brand shows up in culture (voice, tone, and POV)
• Spot trends, cultural moments, and creator opportunities to engage authentically
• Set goals and track performance with cross-functional partners
• Concept, brief, and produce short-form, platform-native content (TikTok-first)
• Manage content calendars and day-to-day execution
• Translate campaigns, launches, and partnerships into content that feels native to social
• Edit, ideate, or appear on camera as needed
• Analyze performance and translate insights into clear actions
• Refine formats, timing, and creative based on what works
• Balance strong creative instinct with results
• Partner across Brand, Creative, Growth, Sales, and Influencer teams
• Support retail moments, partnerships, and campaigns through social
• Keep workflows moving in a fast-paced, reactive environment

Requirements

• 3+ years in social, content, or digital marketing
• Deep understanding of Gen Z culture and internet trends
• Strong short-form video and editing skills (TikTok a must)
• Highly creative with strong taste and brand judgment
• Extremely online—you live and breathe social
• Willing to travel ~1x/month
• CPG experience not required, open to social media experience from any category
• Plugged into culture and ahead of trends
• Creative, scrappy, and fast-moving
• Confident taking risks and learning quickly

Skills

• Social Media Strategy
• Content Creation
• Short-form Video Production
• Video Editing
• Trend Analysis
• Performance Analysis
• Cross-functional Collaboration
• Brand Voice and Tone Development

Location

• New York
• London
• Singapore

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $100,000—$120,000 USD

Benefits

• Bonus and/or long-term incentive units
• Full range of medical, financial, and/or other benefits

About the Company

• Vita Coco is the leading coconut water brand globally, founded on the principle of providing natural hydration. Established in 2004, the company operates internationally with offices in New York, London, and Singapore, and is publicly traded on NASDAQ (COCO). As a Public Benefit Corporation and Certified B Corp, Vita Coco is dedicated to supporting farming communities, responsible sourcing, and creating products beneficial for people and the planet. The company culture is characterized by speed, resourcefulness, and ethical practices.

Equal Opportunity

• We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.