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About the Role
We’re hiring a Director of Verticals Marketing to run the full marketing function for our industry-focused go-to-market motion. You’ll own the positioning and messaging and build clear and credible stories for buyers with industry specific needs. You’ll also own the channel strategy and partner closely with the sales team to drive pipeline and revenue. Rippling is the best way for businesses to manage all of their HR, IT, Finance, and Spend operations in one place. This is a leadership role for someone who can move between strategy and execution: identifying the right verticals, understanding the buyer and operational pain in each one, crafting the message, building the GTM motion, enabling the field and measuring whether the motion is working.
Responsibilities
- Own Rippling’s vertical marketing strategy, identifying and prioritizing industries.
- Build vertical-specific positioning and messaging.
- Execute the GTM motion in partnership with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing.
- Partner with Product and PMM teams to surface vertical-specific gaps and roadmap implications.
- Create field-ready enablement and assets for sellers.
- Develop and manage a high-performing verticals marketing team.
- Define and measure leading and lagging indicators for the vertical motion.
Requirements
- 7+ years of B2B marketing experience and familiarity with vertical GTM motions.
- A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
- Proven experience leading and developing high-performing marketing teams.
- Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.
- Understanding of how sellers use messaging and ability to enable them with talk tracks and materials.
- Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs.
Work Type
- Office-based
Experience Level
- Director
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary + benefits + equity
About the Company
- Rippling is the best way for businesses to manage all of their HR, IT, Finance, and Spend operations in one place. Combined with our AI capabilities, that breadth creates a rare GTM opportunity: we can uniquely solve problems for customers in specific industries where the employee graph, payroll, compliance, IT, spend, and workforce operations are tightly connected.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.