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About the Role
Loopio is seeking a creative and analytical Senior Content Marketing Manager to drive their content marketing engine, owning end-to-end production, strategizing, and distribution to transform the RFP response process for their clients.
Responsibilities
- Lead the team that creates content for current and future Loopio customers, focusing on driving awareness, intent, and loyalty.
- Collaborate with Growth, Product, Sales, Customer Success, and People teams to create and distribute content that impacts marketing strategies and company growth.
- Drive a content strategy that engages Loopio’s target audience and impacts business results through impactful storytelling.
- Manage content strategy, production, and execution across various formats, including short-form videos and original research projects.
- Partner with internal and external teams to maintain Loopio’s thought-leader reputation by providing strategic guidance on content.
- Scale Loopio’s market presence by partnering with stakeholders to support quality across paid and owned channels.
- Manage relationships with freelancers, industry partners, and agencies to achieve meaningful results.
- Track, analyze, and report on key content marketing metrics, including web traffic, conversions, pipeline, and revenue.
- Craft case studies, pitch conference presentations, produce webinar content, and brainstorm social posts.
Requirements
- 5-8 years of experience building effective content strategies in a B2B setting.
- Portfolio demonstrating passion for writing, copyediting, and creative production across various channels and formats.
- Strong understanding of content's role in a B2B SaaS buyer’s journey and its support for organizational growth.
- Remarkable leadership, management, and teaching skills.
- Comfortable giving direction and receiving feedback to maintain content quality.
- Proven ability to produce and promote content to drive results through various distribution channels.
- Strong execution skills in a player/coach role, covering a range of content creation tasks.
- Strong project management skills for strategic initiatives, complex projects, and smaller requests.
- In-depth experience measuring content team performance using tools like Google Analytics and Search Console.
- Ability to connect content work to pipeline impact.
- Mastery of puns, GIFs, and jokes, with a tendency to make audiences smile and infuse fun into work.
Skills
- Content Strategy
- Content Production
- Content Execution
- Storytelling
- B2B Marketing
- B2B SaaS
- Writing
- Copyediting
- Creative Production
- Leadership
- Management
- Teaching
- Project Management
- Google Analytics
- Search Console
- Distribution Strategy
- Stakeholder Management
- Relationship Management
- Performance Analysis
- Reporting
Location
- Remote-first
- Canada (British Columbia and Ontario)
- London, UK
- India (Gujarat, Maharashtra, and Bengaluru)
- Remote within 300km radius of Toronto (Ontario)
- Remote within 300km radius of Vancouver (British Columbia)
Work Type
- Remote
- Flexible
Experience Level
- Senior
Benefits
- Ongoing feedback and regular 1-on-1s
- Professional mastery allowance for learning support
- Wide range of health and wellness benefits (starting day 1)
- MacBook laptop
- Monthly phone and internet subsidy
- Work-from-home budget
- Opportunities for connections in a remote-first environment
- Participation in town halls, AMAs, and quarterly celebrations
- Four active Employee Resource Groups
- Award-winning workplace
About the Company
- Loopio's mission is to help companies transform their RFP response process from a revenue blocker into a competitive advantage.
- Our software delivers results, supported by our unique brand and insightful content.
- We are a remote-first workplace headquartered in Canada.
- We are an award-winning workplace.
Equal Opportunity
- Loopio is an equal opportunity employer committed to building equitable, diverse, and inclusive workplaces.
- We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer.
- We encourage candidates to apply even if they don't meet every single criterion.
- We want to hear about career transitions, self-taught skills, or unique experiences.
- Accommodations are available during the virtual interview process; please contact work@loopio.com.