Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is responsible for managing the end-to-end product life cycle, including market research, competitor analysis, feature determination, strategy development, and identifying innovative opportunities to modernize product offerings and deliver a unified customer experience. The associate will lead the Consumer Credit Card early month on book (EMOB) strategy, driving customer activation, spend, feature adoption, and relationship deepening.

Responsibilities

Owns EMOB performance across Consumer Credit Card portfolios
Develops strategies that drive activation, digital engagement, digital wallet adoption, rewards engagement, recurring spend, and primary card positioning
Translates performance trends into actionable strategic recommendations
Partners with product, rewards, marketing, digital, analytics, and risk teams to prioritize growth opportunities
Develops business cases and monitors initiative outcomes
Establishes a KPI framework and executive reporting for EMOB
Drives roadmap development for onboarding experiences
Influences enterprise initiatives impacting onboarding, communication orchestration, and client journeys

Requirements

5+ years of strategy development or product management experience
Outstanding communication and presentation skills (verbal and written)
Ability to concisely summarize key observations, clearly articulate considerations, and propose solutions
Self-starter, curious and eager to move the business forward
Ability to think both strategically and tactically and implement when needed
Ability to engage across business lines and develop strong working relationships with business partners and all levels of management
Demonstrated out-of-box thinker
Strives to bring new thoughts and ideas to drive innovation and unique solutions
Exhibit a strong drive for results and success
Convey a sense of urgency to achieve outcomes and exceed expectations
Persists despite obstacles, setbacks and competing influence
Understand product performance metrics, revenue and expense opportunities, and business case analysis

Skills

Credit card product management
Customer lifecycle management
Acquisition and onboarding strategy
Payments or digital wallet ecosystems
Analytics and business case development
Executive communication and stakeholder management

Location

Boston, MA
New York, NY

Work Type

Onsite
Hybrid

Experience Level

5+ years of strategy development or product management experience

Education Level

Bachelor’s degree in related field or equivalent work experience

Salary/Compensations

$103,500.00 - $150,100.00 annualized salary

Benefits

Discretionary incentive eligible
Eligible to participate in the annual discretionary plan
Industry-leading benefits
Access to paid time off
Resources and support

About the Company

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.
Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.
We’re devoted to being a diverse and inclusive workplace for everyone.
We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.
Bank of America believes both in the importance of working together and offering flexibility to our employees.
Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference.

Equal Opportunity

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.