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About the Role

Marc Jacobs International seeks an analytically driven, commercially minded Analyst, Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role will support both media performance and CRM/customer analytics, partnering across various teams to optimize customer acquisition, retention, media effectiveness, and overall business performance.

Responsibilities

Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels.
Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels.
Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality.
Track and analyze media effectiveness by audience, creative, product category, and campaign.
Partner with agency teams to monitor pacing, performance trends, and optimization opportunities.
Build recurring dashboards and executive summaries for leadership teams.
Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead.
Analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends.
Evaluate customer LTV, purchase frequency, cohort performance, and audience health.
Help identify opportunities for personalization, retention growth, and customer re-engagement.
Analyze email performance and promotional effectiveness across campaigns and seasonal activations.
Support testing frameworks across messaging, targeting, cadence, and consumer journey optimization.
Connect marketing and consumer data to broader business performance and sales outcomes.
Identify actionable insights across customer behavior, merchandising trends, traffic patterns, and conversion dynamics.
Support forecasting, scenario modeling, and growth opportunity analysis.
Monitor competitive landscape, industry benchmarks, and evolving consumer trends.
Help build a more connected view of the omnichannel customer journey across retail, e-commerce, media, and CRM touchpoints.

Requirements

2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations.
Experience working with media analytics, attribution, customer data, and reporting platforms.
Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts.
Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar.
Experience with GA4 and digital media platforms preferred.
Highly organized with strong attention to detail and ability to manage multiple workstreams.
Naturally curious about consumer behavior, culture, retail, and luxury/fashion trends.
Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners.

Skills

Marketing analytics
Performance marketing
CRM analytics
Business intelligence
Consumer insights
Media analytics
Attribution
Customer data analysis
Reporting platforms
Excel
Tableau
Looker
Power BI
GA4
Digital media platforms

Location

New York City, NY

Work Type

Full-time

Experience Level

2-5 years

Salary/Compensations

$80,000-$85,000

Benefits

Medical insurance
Dental insurance
Vision insurance
Short-term disability coverage
Long-term disability coverage
Employee discounts
401k plan with employer match
Automatic employee contributions

About the Company

Marc Jacobs is a leading force in fashion, known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary.
The brand continues to make its Marc: staying rebellious, unpredictable, and original.
The core brand pillars are unexpected, utilitarian, urban, unisex, and unique.
New York City in design and spirit, the teams thrive on relentless authenticity, a commitment to standing out, and inclusivity for all.
Founded on the vision of celebrating uniqueness and being Perfect as You Are, Marc Jacobs International is committed to building an equitable and inclusive culture.
We value diversity of thought, background, and experience, recognizing these as essential to the spirit of innovation and creativity.
We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.

Equal Opportunity

Marc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity, gender expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state, or local law.