Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Octopus Legacy aims to be the brand that gets the UK talking about death and provides a platform for planning and support. This role will own the pre-registration journey, focusing on brand, content, PR, partnerships, and campaigns to drive organic growth, increase lead volume, and decrease cost per acquisition.
Responsibilities
- Shape and optimize content across organic and paid channels, including SEO/GEO, social, ads, website, landing pages, and the bereavement platform.
- Analyze performance data to inform future content creation.
- Manage campaigns end-to-end: brief, build, launch, and measure.
- Shape the reputation of Octopus Legacy and its founder with key audiences, including press, investors, operators, and prospective partners.
- Ensure strong brand presence at relevant events and conversations.
- Source and prepare media opportunities (podcasts, interviews, radio, PR) and amplify coverage.
- Identify award opportunities, write submissions, and build trust with potential customers.
- Identify strategic partnerships with brands and individuals, managing messaging, materials, and campaigns.
- Represent the brand at influencer, PR, B2B, and consumer events to drive leads.
- Measure the impact of marketing efforts, focusing on brand awareness, consideration, CPA, and brand trust.
Requirements
- Several years of marketing experience, ideally in a fast-growing consumer business.
- A track record of building awareness through organic channels.
- Strategic thinking combined with a hands-on, execution-oriented approach.
- Strong copywriting skills with sharp creative judgment.
- Ability to direct and create content across various formats, including video scripts, social copy, and press releases.
- Passion for the company's mission and the ability to influence others.
- A growth mindset with a proactive approach to leveraging AI tools and other methods for faster growth.
- Confidence in analyzing performance data and adapting strategies accordingly.
- Comfort discussing death openly and warmly.
- Experience working in a rapidly scaling, high-growth business.
- Ability to thrive in a fast-paced environment without excessive need for structure, process, or sign-off.
- Willingness to execute rather than just plan.
Skills
- Brand Marketing
- Content Marketing
- Public Relations (PR)
- Partnership Marketing
- Campaign Management
- Performance Marketing
- SEO/GEO
- Social Media Marketing
- Advertising
- Website Optimization
- Copywriting
- Creative Direction
- Video Production
- Data Analysis
- AI Tools
- Growth Marketing
Location
- London Bridge
- Remote
Work Type
- Hybrid
- Remote (up to 4 weeks per year)
Experience Level
- Mid-level
- Senior
Benefits
- Flexible working (3 days in office, 2 days remote)
- Work from anywhere in the world for up to 4 weeks per year
- Extra holiday day for birthday
- Life insurance
- Health insurance
- Will & LPAs
- Octopus share incentive scheme
- Cycle to Work Scheme
- Electric Vehicle (EV) Salary Sacrifice Scheme
- Octopus Giving (charitable fundraising match up to £500)
- Octopus Springboard (entrepreneurship support)
About the Company
- Octopus Legacy helps people plan for death and find support after someone dies, aiming to make the experience easier during difficult times.
- The company joined the Octopus Group, known for Octopus Energy, and has become one of the UK's largest estate planners, assisting over 1 million people.
- Octopus Legacy is experiencing rapid growth and is focused on expanding its reach and impact.
Equal Opportunity
- Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.