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About the Role
We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.
Responsibilities
- Create data-driven insights about the impact of our global performance marketing campaigns
- Develop new approaches to grow our user base through data-driven marketing optimization
- Partner with our data science team to better understand our new user cohorts and user behaviors
- Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
- Bridge analytics and marketing, speaking both languages
Requirements
- Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
- Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
- Demonstrated strong intellectual curiosity
- Able to work in our New York office
Skills
- SQL
- Tableau
- Data Studio
- R
- Python
Location
- New York
Work Type
- Onsite
Experience Level
- Marketing analyst experience
- Experience running and optimizing digital app install campaigns
- Expertise working with R, Python, or other statistical software
Education Level
- Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
Salary/Compensations
- $154,700—$209,300 USD
Benefits
- Equity compensation
- Holistic well-being benefits
About the Company
- Our mission at Duolingo is to develop the best education in the world and make it universally available.
- At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
- You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
- Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Equal Opportunity
- Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.