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About the Role

We're looking for a Lifecycle Marketing Manager to build our post-registration and post-purchase experience from the ground up. You'll use data to create tailored communication journeys that add value for customers and the business, landing during important life moments. You'll design journeys, build segments, write and test comms, build our referral program, and develop a testing framework to improve campaign performance.

Responsibilities

Build email, SMS and letter journeys from scratch for registered and purchased customers.
Design segmentation and journey architecture, including life-stage and milestone triggers.
Test and improve communications that drive retention, referral, and long-term value.
Use customer data for segmentation strategies and predictive models.
Collaborate with product, sales, and design to optimize journey and content delivery.
Develop, execute, and optimize the customer referral program, including its engine and journeys.

Requirements

Proven capability across lifecycle marketing, including acquisition, engagement, and retention.
Experience building marketing functions from scratch, not just optimizing or strategy.
Experience marketing to both open and closed books of customers.
A customer-first instinct and strong communication skills.
Hands-on experience in Klaviyo or a similar platform (Braze, Iterable) for segmentation, flows, triggers, and reporting.
A testing mindset: form hypotheses, run experiments, and use data to drive decisions.
Comfort with direct mail and SMS as well as email.
Strategic thinking paired with a willingness to execute tasks.
A restless growth mindset, seeking new ways to leverage AI tools and other hacks for growth.
Comfortable discussing death plainly and warmly.
Experience working in a rapidly scaling, high-growth business.
Ability to move quickly without excessive structure, process, or sign-off.
Willingness to execute and hands-on experience are essential.

Skills

Lifecycle marketing
Customer journey design
Segmentation
Email marketing
SMS marketing
Direct mail marketing
Klaviyo
Braze
Iterable
Data analysis
Predictive modeling
A/B testing
Referral program management
AI tools

Location

London Bridge
Remote

Work Type

Flexible working
Remote
Hybrid

Experience Level

Mid-level

Benefits

Flexible working: 3 days in the office (London Bridge), up to 2 days remote
Work from anywhere in the world for up to 4 weeks per year
An extra holiday day for your birthday
Life insurance
Health insurance
Will & LPAs
Octopus share incentive scheme
Cycle to Work Scheme
Electric Vehicle (EV) Salary Sacrifice Scheme
Octopus Giving: matching charitable fundraising up to £500
Octopus Springboard: support for employees to become entrepreneurs

About the Company

Octopus Legacy helps people plan for death and find support after someone dies to make the experience easier.
The company joined the Octopus Group, known for Octopus Energy, and has grown to be one of the UK's largest estate planners, helping over 1 million people.
Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.

Equal Opportunity

Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.