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About the Role
This is a talent pool advertisement for future CRM Campaign Manager / Marketing Manager positions. Successful candidates will be employed by DEPT® but embedded within a Client’s team, bridging marketing strategy, end-to-end multichannel campaign delivery, and AI innovation. The role involves managing campaign plans, building CRM workflows, optimizing engagement, and leveraging AI for personalization and performance enhancement.
Responsibilities
- Translate business propositions and consumer insights into inspiring, end-to-end multi-channel campaign plans across owned channels (onsite, web, app, email, push).
- Manage, build, and deploy CRM campaigns from briefing and creative development to QA, execution, and post-campaign analysis.
- Actively explore and apply AI tools and prompt workflows to accelerate content generation, creative ideation, dynamic personalisation, and campaign testing.
- Lead creative asset development across channels, ensuring brand consistency, high-quality execution, and rapid iteration for A/B testing.
- Liaise with internal stakeholders and cross-functional teams to clarify questions, manage expectations, and maintain briefing deadlines.
- Optimise campaign personalisation, audience targeting, and segmentation to maximise engagement and commercial performance across customer segments.
- Design, test, and analyse A/B testing frameworks and real-time channel metrics to deliver actionable post-campaign insights.
- Troubleshoot technical campaign setups (data accuracy, dynamic tags, targeting logic, link rendering) to ensure high-quality, on-time delivery.
- Maintain an understanding of Client brand, strategies, and customer segments to act as a trusted creative adviser and brand guardian.
- Ensure responsible AI usage across workflows, prioritising data privacy, output validation, and continuous process optimisation.
Requirements
- Experience delivering a broad range of multi-channel marketing communications, including email, push notifications, onsite banners, and in-app channels.
- Strong interest or hands-on experience with AI tools (e.g. ChatGPT/GPTs, automation platforms, generative tools) and prompt workflows.
- Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.
- Extremely organised, with the ability to manage multiple projects, timelines, and priorities in a fast-paced environment.
- Data-driven mindset with experience conducting campaign QA, performance optimisation, or post-campaign analysis.
- Highly motivated to learn, grow, and continuously improve processes through innovative tactics.
- Personable, approachable demeanor and strong collaborator across global, matrixed teams.
- Excellent written and oral communication skills, with the ability to engage and present to stakeholders.
- Basic understanding of HTML/CSS for email template rendering and troubleshooting is a plus.
Skills
- CRM
- Digital Marketing
- Campaign Management
- AI tools
- Prompt workflows
- B2C marketing execution
- Dynamic content
- Customer segmentation
- Campaign tracking logic
- Data-driven analysis
- HTML/CSS
Location
- Client office (2-3 days per week)
Work Type
- Hybrid
- Full-time
Experience Level
- Entry-level to Senior
Benefits
- Flexible hybrid working policy
- Early Finish Fridays
- 26 days paid holiday, plus UK Bank Holidays
- Dedicated mental health resources
- Enhanced sick pay scheme
- Employee assistance programme
- Trained Mental Health First Aiders
- Company Pension Scheme
- Private Medical Insurance or Cash Plan scheme
- Season Ticket Loan
- Cycle to Work Scheme
- EV Car Scheme
- Enhanced family-friendly policies
- Workplace Nursery Scheme
- DEPT® Allowance for professional development or personal wellbeing
- Social and Cultural Events
- Learning and Development opportunities
- Buddy Program
About the Company
- DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster, operating at the intersection of technology and marketing.
- DEPT® is a Certified BCorp Agency and is multi-award winning “Agency of the Year”.
- DEPT® offers the opportunity to work with clients of all sizes and across all industries.
- DEPT® has a culture that values curiosity, intent, and invention, with core values of better together, relentlessly curious, and get sh*t done.
- DEPT® provides the freedom to explore, space to collaborate, and trust to make a real impact.
Equal Opportunity
- DEPT® takes pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
- DEPT® actively seeks to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- DEPT® encourages applications from candidates who may not meet every qualification.
- DEPT® encourages candidates to reach out to discuss any reasonable adjustments needed throughout the recruitment process.