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About the Role
This is a talent pool advertisement for future CRM Campaign Manager / Marketing Manager positions. Successful candidates will be employed by DEPT® but embedded within a Client’s team, bridging marketing strategy, campaign delivery, and AI innovation. The role focuses on customer presentation across owned channels, managing campaign plans, optimizing engagement, and leveraging AI for personalization.
Responsibilities
- Translate business propositions and consumer insights into end-to-end multi-channel campaign plans across owned channels.
- Manage, build, and deploy CRM campaigns from briefing to post-campaign analysis.
- Apply AI tools and prompt workflows to accelerate content generation, creative ideation, personalization, and campaign testing.
- Lead creative asset development across channels, ensuring brand consistency and rapid iteration for A/B testing.
- Liaise with internal stakeholders and cross-functional teams to clarify questions and manage deadlines.
- Optimize campaign personalization, audience targeting, and segmentation to maximize engagement and performance.
- Design, test, and analyze A/B testing frameworks and channel metrics to deliver actionable insights.
- Troubleshoot technical campaign setups to ensure high-quality, on-time delivery.
- Maintain understanding of Client brand, strategies, and customer segments to act as a trusted adviser.
- Ensure responsible AI usage across workflows, prioritizing data privacy and process optimization.
Requirements
- Experience delivering multi-channel marketing communications, including email, push notifications, onsite banners, and in-app channels.
- Strong interest or hands-on experience with AI tools and prompt workflows.
- Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.
- Highly organized with the ability to manage multiple projects, timelines, and priorities in a fast-paced environment.
- Data-driven mindset with experience conducting campaign QA, performance optimization, or post-campaign analysis.
- Highly motivated to learn, grow, and continuously improve processes through innovative tactics.
- Personable, approachable demeanor and strong collaborator across global, matrixed teams.
- Excellent written and oral communication skills, with the ability to engage and present to stakeholders.
- Basic understanding of HTML/CSS for email template rendering and troubleshooting is a plus.
Skills
- CRM
- Digital Marketing
- Campaign Management
- AI tools
- Prompt workflows
- Multi-channel campaign planning
- Email marketing
- Push notifications
- Onsite banners
- In-app channels
- B2C marketing execution
- Dynamic content
- Customer segmentation
- Campaign tracking
- A/B testing
- Data analysis
- HTML/CSS
Location
- Embedded within Client's team
Work Type
- Hybrid working
Experience Level
- Entry-level to seasoned
Benefits
- Flexible hybrid working policy
- Early Finish Fridays
- 15 days paid holiday annually, increasing with length of service
- Public Holidays
- Birthday Leave
- Enhanced sick pay scheme
- Employee assistance programme
- Trained Mental Health First Aiders
- Dept Allowance for professional development or personal wellbeing
- Office refreshments
- Enhanced family friendly policies
- Learning and Development opportunities
- Buddy Program
About the Company
- DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
- Operates at the intersection of technology and marketing.
- Pioneers ideas, acts fast, and moves further.
- Culture values: better together, relentlessly curious, and get sh*t done.
- Offers freedom to explore, space to collaborate, and trust to make an impact.
- Certified BCorp Agency.
- Multi-award winning “Agency of the Year”.
- Works with clients of all sizes and across all industries.
Equal Opportunity
- DEPT® takes pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
- Actively seeks to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- Encourages applications even if not all qualifications are met.
- Believes in giving everyone a fair chance to shine.
- Offers reasonable adjustments to support candidates throughout the recruitment process.