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About the Role
Renewal by Andersen is seeking a Senior Canvassing Manager to lead and motivate a dynamic field marketing team. This hands-on leadership role combines strategic oversight with active field engagement, requiring strong leadership, data fluency, and operational excellence to drive KPIs and execute local marketing initiatives.
Responsibilities
- Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
- Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team.
- Build a collaborative, accountable, and results-oriented team culture.
- Lead daily team meetings to motivate and align the team prior to canvassing activities.
- Drive a high-performance sales and marketing culture through goal setting and performance management.
- Implement marketing strategies that align with company and departmental objectives.
- Set and track daily, weekly, and monthly goals for the team.
- Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations.
- Partner with Sales, Talent Acquisition, IT, ISC, and other departments to ensure seamless operations and strategic alignment.
- Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making.
- Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets.
- Compile regular reports and insights for the Director, highlighting performance, challenges, and opportunities.
- Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities.
- Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations.
- Manage logistics related to the use of company vehicles and field operations.
- Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices.
- Continuously coach team members to improve performance, product knowledge, and customer engagement skills.
- Be actively involved in field activities, including canvassing, lead generation, and team motivation.
- Make quick decisions in real-time to adapt to changing field conditions and maximize results.
Requirements
- Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries.
- Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments.
- Excellent communication and interpersonal skills.
- Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps.
- Ability to analyze KPIs, forecast results, and adjust strategies accordingly.
- Knowledge of local laws and regulations related to marketing and canvassing.
- Valid driver’s license and willingness to drive company vehicles as needed.
- Must be willing to drive to Cranford, New Jersey twice a week.
- Full-time availability to work in-office 5 days per week, with active field involvement.
Skills
- Leadership
- Team Management
- Field Marketing
- Sales Management
- CRM Systems
- Data Analysis
- KPI Monitoring
- Strategic Planning
- Operational Excellence
- Communication
- Interpersonal Skills
Location
- Cranford, New Jersey
Work Type
- Full-time
- In-office
- Field Involvement
Experience Level
- Senior
Salary/Compensations
- $100,000 base salary
- $140,000-$170,000+ total earning potential (base + bonus + commission)
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) with company match
- PTO
- Paid holidays
- Student loan repayment program
- Employee perks discount program
About the Company
- Renewal by Andersen is the custom division of Andersen Windows.
- Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems.
- Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.
- Renewal by Andersen is a leading provider of premium window and door replacement solutions.
- We are committed to providing exceptional customer experiences through innovative field marketing strategies and dedicated team leadership.