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About the Role

We are looking for an experienced E-commerce professional to lead our online shop operations, identify opportunities, and drive initiatives to completion. You will translate our growth and brand strategy into a clear E-commerce roadmap, provide functional leadership to our existing E-commerce team, set priorities, and ensure ideas quickly translate into measurable improvements. Our motto at JACKS is 'Less is more,' and we aim to embody this in our digital shopping experience: clear, intuitive, aesthetic, and commercially successful.

Responsibilities

Provide functional leadership to the E-commerce team, establishing clear responsibilities and priorities.
Develop and refine the E-commerce & Online Shop strategy with the Executive Team, translating it into an actionable roadmap for swift and reliable implementation.
Oversee the operational performance of the online shop and all shop-related KPIs.
Analyze shop and funnel performance, identify potential, and derive concrete measures.
Continuously improve the customer journey, UX, and conversion rates, establishing a structured testing and CRO logic.
Manage digital merchandising, including product sorting, bestsellers, sets, bundles, cross-selling, landing pages, launches, and campaigns.
Collaborate closely with Growth, Performance Marketing, CRM, Brand, Content, Graphics, Product, and Customer Care teams to ensure commercial success of campaigns.
Steer the content and technical development of the shop, from requirements and testing to quality assurance and go-live.
Coordinate external service providers and technical partners to ensure project completion.
Develop SEO and organic E-commerce potentials in collaboration with relevant colleagues.
Contribute your own perspective, identify potential, develop solutions, and drive them to implementation after joint prioritization.

Requirements

Proven understanding of E-commerce, ability to take responsibility, and demonstrated success through concrete results.
Experience in operationally managing or significantly developing a D2C online shop, preferably in the beauty, lifestyle, or consumer sector.
Demonstrated ability to improve conversion rates, revenue, AOV, customer journey, or other relevant E-commerce KPIs.
Solid knowledge of SEO and GEO, understanding the evolution of organic visibility and product search.
Commercial mindset with an understanding of measures impacting revenue, margin, and customer experience.
Proficiency with Shopify, GA4, web analytics, A/B testing, funnel optimization, and CRO.
Good understanding of digital merchandising, product presentation, launches, bundles, and campaigns.
Ability to balance high standards for UX, UI, brand, and design with clear economic goals.
Proactive in identifying needs and developing solutions without fully formulated briefs.
Structured, pragmatic, and independent work style with a focus on driving initiatives to go-live.
Experience in functional team leadership, providing direction, and establishing clear responsibilities.
Good technical understanding of shop systems, integrations, and digital processes, enabling effective collaboration with developers and service providers.
Very good German language skills and good English language skills.

Skills

E-commerce
D2C
Conversion Optimization
Customer Journey Optimization
UX/UI
SEO
GEO
Shopify
GA4
Web Analytics
A/B Testing
Funnel Optimization
CRO
Digital Merchandising
Team Leadership
Project Management

Location

Berlin
Onsite (at least three days per week)

Work Type

Full-time
Hybrid

Experience Level

Experienced E-commerce professional

Benefits

35-hour work week
Focus on work-life balance
Workshops, further training, and regular training sessions
Attractive discounts on JACKS products and selected partner brands
Regular team events
Nice office in Berlin with snacks, fruit, and drinks

About the Company

JACKS beauty line is a Berlin-based company specializing in vegan make-up and skincare products with high-quality ingredients, as well as hand-painted brushes.
With a dedicated team of over 40 employees, we pursue the vision of combining beauty with a responsible approach to the environment.
We aim to shape the beauty industry authentically, honestly, and sustainably.