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About the Role
Zendesk for Startups empowers early-stage companies to deliver exceptional customer experiences by providing AI-first technology, resources, and support for scaling. This role focuses on end-to-end funnel execution for the program, bridging acquisition and activation through integrated marketing campaigns to attract founders, drive applications, and nurture accounts through onboarding and conversion.
Responsibilities
- Own the full-funnel campaign engine, including strategy, execution, and optimization across multiple channels.
- Launch targeted top-of-funnel acquisition campaigns across paid, organic, ABM, and community channels.
- Design and execute mid-funnel campaign streams, email nurtures, and retargeting sequences.
- Write founder-centric copy for various marketing assets, including ads, landing pages, and email workflows.
- Conceptualize and host founder-focused workshops, webinars, and AI immersion sessions.
- Build differentiated campaign tracks for different startup segments.
- Implement conversion rate optimization initiatives in partnership with web, product, and analytics teams.
Requirements
- 6+ years of experience in growth marketing, demand generation, lifecycle marketing, product marketing, or performance marketing.
- Experience marketing to founders, startup operators, or SMB audiences.
- Demonstrated experience driving acquisition through a mix of paid, organic, content, events, ABM, and digital channels.
- Strong campaign ownership skills, with experience taking programs from strategy through optimization.
- Excellent writing and messaging abilities, with a portfolio of customer-facing campaigns.
- Working knowledge of paid media platforms, web analytics, CRM/marketing automation tools, and reporting dashboards.
- A strong understanding of SEO.
- A data-informed mindset, comfortable using performance data to make decisions and communicate results.
- Exceptional project-management skills, with the ability to manage multiple workstreams and stakeholders.
Skills
- Growth marketing
- Demand generation
- Lifecycle marketing
- Product marketing
- Performance marketing
- B2B SaaS marketing
- Startup marketing
- Paid media
- Organic social media
- SEO/AEO
- ABM
- Content marketing
- Event marketing
- Digital marketing
- Copywriting
- Messaging
- Web analytics
- CRM
- Marketing automation
- Reporting dashboards
- Data analysis
- Project management
- Product-led growth
- AI adoption
Location
- US
Work Type
- Hybrid
Experience Level
- 6+ years
Salary/Compensations
- $96,000.00-$144,000.00
Benefits
- Bonus
- Benefits
- Related incentives
About the Company
- Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
- Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Equal Opportunity
- As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
- Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
- Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.