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About the Role

Join Stryker’s Acute Care team and take responsibility for one of Medical’s most visible product portfolios across Europe, the Middle East and Africa. As Associate Brand Manager, Patient Care, you will combine strategic brand management with hands-on execution, using market and commercial insights to identify growth opportunities and support the continued adoption of our Patient Care bed portfolio.

Responsibilities

• Lead the Patient Care bed brand across EMEA, supporting the strategic direction and execution of initiatives designed to drive portfolio growth, adoption and differentiation.
• Develop annual marketing plans and longer-term portfolio roadmaps in partnership with regional and local marketing teams, aligned with global strategy and growth, profitability and market share objectives.
• Analyze business performance, total addressable market, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.
• Create scalable marketing campaigns, tools, assets and best practices that regional teams can adapt to their local markets.
• Partner with regional product managers, local marketing teams, sales leaders and sales teams to respond to market needs and translate field insights into actionable portfolio initiatives.
• Support regional product lifecycle activities, including product launches, phase-in and phase-out activities, positioning, messaging and pricing.
• Develop customer engagement and education initiatives with Marketing and Education partners, including events, congresses, training programs and other scalable EMEA activities.
• Present portfolio strategy, product information and commercial priorities to internal and external audiences, including presentations to sales groups of approximately 60 people.

Requirements

• Bachelor’s degree.
• Minimum 6 years of professional experience.
• Professional experience within a B2B environment.
• Fluency in English, additional local language is a plus.
• MBA.
• Experience in medical devices, healthcare or B2B marketing.
• Experience developing marketing plans and measuring marketing performance.
• Experience using Microsoft Office, including Excel, Word and PowerPoint.

Location

• Europe
• Middle East
• Africa

Work Type

• Hybrid
• Fixed-term maternity cover

Experience Level

• Minimum 6 years of professional experience

Education Level

• Bachelor’s degree
• MBA

Salary/Compensations

• €62.000 - €115.300 EUR Annual

Benefits

• Comprehensive benefits package
• In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable)

About the Company

• Stryker’s Acute Care team manages one of Medical’s most visible product portfolios across Europe, the Middle East and Africa.