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About the Role
Impinj is seeking a Senior Staff Product Marketing Manager to drive the go-to-market strategy for our portfolio of market-leading IoT solutions and services. This role combines technical expertise, market insight, and collaboration to drive revenue growth, market differentiation, and brand visibility in a highly competitive industry. You will join the collaborative team that leads the marketing launch and market share growth initiatives for our solutions and services. The ideal candidate understands wireless IoT technologies and SaaS products and has proven experience delivering go-to-market programs that accelerate adoption of IoT products and solutions.
Responsibilities
- Own the strategy and execution of product marketing initiatives that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, and product launches
- Create compelling product positioning, messaging, and content that clearly communicates the value of our Impinj solutions and services to technical and business audiences in the wireless, telecom, and IoT sectors
- Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
- Work closely with product management, sales, market development, and corporate marketing to develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment
- Collaborate with our product management and product application teams to develop technical marketing content, webinars, and product training materials
- Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning
Requirements
- 12+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
- Ability to quickly understand and apply emerging technologies to business strategy
- Strong technical expertise combined with business acumen and strategic thinking
- Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem
- Critical thinking and problem-solving skills to navigate sophisticated market dynamics
- Proven experience in delivering impactful messaging, positioning, and marketing collateral
- Excellent communication, presentation, and influencing skills across internal teams and external stakeholders
- Willingness to travel up to 20%, including some international travel
Skills
- Wireless IoT technologies
- SaaS products
- Go-to-market programs
- Technical marketing content
- Webinars
- Product training materials
- Product and solution messaging
- Product positioning
Location
- Seattle, WA
- San Diego, CA
Work Type
- Full-time
Experience Level
- Senior Staff
Education Level
- Bachelor’s degree in engineering, technology, or related field
Salary/Compensations
- $148,000 - $222,000
Benefits
- Healthcare benefits
- 401(k) plan and company match
- Merit increases
- Annual bonus
- Stock awards
- Sales incentives
- Open paid time-off policy
About the Company
- Impinj is a leading RAIN RFID provider and Internet of Things pioneer.
- We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more.
- With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world.
- If it’s a thing, we’re working to connect it.
- Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
- Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world.
- Collaboration and teamwork are highly valued, and accomplishments are duly celebrated.
- Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck.
- Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies.
Equal Opportunity
- We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
- Please contact us to request accommodation.