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About the Role

The Digital Media Analyst supports the execution, optimization, and performance measurement of digital media campaigns for Air Canada and Aeroplan. This role ensures campaigns launch successfully, meet business objectives, and drive measurable business impact by transforming data into actionable insights.

Responsibilities

• Support the development and execution of digital media plans using media buying platforms (e.g., Google Ads, DV360, Meta Ads Manager).
• Assist in translating marketing briefs into tactical media plans aligned with brand objectives and KPIs.
• Coordinate with internal product owners to gather campaign requirements and ensure launch readiness.
• Collaborate with media and creative agencies to align campaign strategies with media goals.
• Work with publishers like Google and Meta to support negotiations, campaign implementation, and activation.
• Maintain relationships with external partners by providing updates and clarifying objectives.
• Manage multiple concurrent campaigns, ensuring deadlines are met.
• Coordinate asset delivery with Ad Operations and ensure creative materials are trafficked and QA approved.
• Troubleshoot campaign issues (tracking, pacing, delivery) and escalate when necessary.
• Monitor daily campaign performance against KPIs and identify optimization opportunities.
• Conduct deep dive analyses to evaluate channel effectiveness, audience performance, and creative impact.
• Provide recommendations for future media strategies and budget allocation.
• Support the QA and delivery of weekly and monthly reports, ensuring data accuracy and clarity of insights.
• Assist in post-campaign analysis, summarizing performance and identifying learnings.
• Present insights to internal stakeholders in a clear and actionable manner.

Requirements

• 3+ years of experience in media, with a focus on digital execution.
• Strong understanding of advertising, marketing, and media principles.
• Hands-on experience with platforms such as Google Ads, DV360, Meta Campaign Manager, TikTok, Twitter, etc.
• Demonstrate punctuality and dependability in a fast-paced environment.
• Ability to quickly learn new technologies and tools.
• Proficiency in Excel, Word, and PowerPoint.
• Excellent written and verbal communication skills.
• Strong collaborator who thrives in a team environment.
• Interest in travel and the aviation industry.
• Candidates must be eligible to work in the country of interest and responsible for obtaining necessary work authorizations.
• Prior to start date, candidates must provide proof of eligibility to work in the country of interest.

Skills

• Digital Media Planning
• Digital Media Execution
• Performance Measurement
• Digital Media Campaigns
• Media Buying Platforms
• Google Ads
• DV360
• Meta Ads Manager
• Marketing Briefs
• Tactical Media Plans
• KPIs
• Campaign Requirements
• Targeting Parameters
• Agency Collaboration
• Publisher Collaboration
• Negotiations
• Campaign Implementation
• Campaign Activation
• External Partner Relationships
• Campaign Management
• Asset Delivery
• Ad Operations
• Creative Trafficking
• Quality Assurance (QA)
• Campaign Troubleshooting
• Data Analysis
• Optimization
• Data Driven Insights
• Channel Effectiveness
• Audience Performance
• Creative Impact
• Media Strategies
• Budget Allocation
• Reporting
• Post Campaign Analysis
• Stakeholder Presentations
• Excel
• Word
• PowerPoint
• Written Communication
• Verbal Communication
• Collaboration

Location

• Canada

Work Type

• Full-time

Experience Level

• 3+ years

Education Level

• Bachelor’s degree in advertising, marketing, communications, or a related field.

About the Company

• Air Canada is an iconic Canadian symbol, recently ranked the best Airline in North America.
• The company is at the leading edge of passenger aviation.
• Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment.

Equal Opportunity

• As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.