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About the Role
Anthropic is launching a global reseller program and seeks a Reseller Enablement Lead to build the necessary certification, training, and readiness programs. This is a build-and-run role where you will establish the foundational enablement strategy from scratch and then own its growth and evolution, scaling delivery through training networks globally.
Responsibilities
- Define and own Anthropic's reseller enablement strategy, from launch in initial markets through global rollout.
- Own delivery of the message you build: present and deliver training directly to reseller sellers and leaders, and activate training partners so they carry it consistently at scale.
- Build the reseller curriculum and certification path from the ground up, covering commercial mechanics, program rules, platform and product fundamentals, and responsible use.
- Design repeatable programs across partner onboarding, sales readiness, recertification, and product launches, choosing modalities that fit how reseller sellers actually learn and what motivates them.
- Stand up localized delivery in launch markets, then extend the model to new regions through training networks and regional enablement teams.
- Work closely with Applied AI to translate technical concepts into clear, digestible content on Anthropic's models and products for a seller audience.
- Evolve enablement as the program evolves, keeping content current with changes to commercial structure, transaction rails, and program requirements.
- Use enablement as a governance lever, building content and reinforcement that keeps partner selling behavior on program and addresses drift when it appears.
- Enable Anthropic sellers and partner managers to co-sell and engage effectively with resellers.
- Partner cross-functionally with Partner Programs, Partner Operations, and Sales to align priorities and ensure consistent execution.
- Establish metrics and reporting to track reseller certification, activation, and contribution to registered pipeline and consumption.
- Build feedback loops that bring reseller insights back into program design, enablement, and GTM strategy.
Requirements
- Have 7-10+ years of experience across partner enablement, partner programs, product marketing, with a clear track record of designing and owning programs end to end.
- Channel and Alliances experience is key, but must be accompanied with demonstrated program ownership.
- Understand how resell and channel ecosystems work commercially, including deal registration, margin and rebate structures, partner tiering, and cloud marketplace motions.
- Have built and scaled partner enablement or certification programs from nothing to something in a high-growth technology environment.
- Think operationally and in systems, designing for scale across regions and languages rather than one-off efforts.
- Understand how to package enablement: which modality fits which audience, what motivates partner sellers, and how to structure a curriculum that produces real selling capability.
- Are a strong presenter and facilitator, able to deliver training credibly to partner audiences and equip others to deliver it the same way.
- Combine leadership and hands-on execution, equally comfortable setting strategy with executives and building the first version of a course yourself.
- Bring executive presence with partner and internal leadership, and the scrappiness to get things done in an ambiguous, fast-moving environment.
- Are an effective cross-functional operator who can drive alignment across complex organizations.
- Experience launching programs in a single region and then scaling them globally, including localization and in-market delivery.
- Experience building or running an authorized training partner or certified instructor network.
- Prior ownership of, or close partnership with, a technology certification program.
- Experience with resell motions in Japan, Korea, or other reseller-led markets.
- A track record connecting enablement activity to pipeline and revenue outcomes.
Skills
- Partner Enablement
- Partner Programs
- Product Marketing
- Channel Experience
- Alliances Experience
- Resell Ecosystems
- Channel Ecosystems
- Commercial Understanding
- Deal Registration
- Margin Structures
- Rebate Structures
- Partner Tiering
- Cloud Marketplace Motions
- Program Design
- Program Scaling
- Operational Thinking
- Systems Thinking
- Enablement Packaging
- Curriculum Design
- Presentation Skills
- Facilitation Skills
- Leadership
- Hands-on Execution
- Executive Presence
- Cross-functional Collaboration
- Localization
- In-market Delivery
- Training Partner Management
- Certified Instructor Network Management
- Technology Certification
- Resell Motions
- Pipeline Generation
- Revenue Generation
Location
- London
Work Type
- Hybrid
- Onsite (regular time with partners and offices)
- Travel (approx. 30-35%)
Experience Level
- 7-10+ years of experience
Education Level
- Bachelor’s degree or equivalent combination of education, training, and/or experience
Salary/Compensations
- £160,000—£215,000 GBP (OTE)
Benefits
- Competitive compensation
- Benefits
- Optional equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours
- Visa sponsorship
About the Company
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society.
- The team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders.
- Within GTM, the Partner Enablement team builds programs, credentials, and learning infrastructure for Anthropic's ecosystem of system integrators, cloud providers, resellers, and technology partners.
- We believe that the highest-impact AI research will be big science, working as a single cohesive team on large-scale research efforts.
- We value impact—advancing our long-term goals of steerable, trustworthy AI—rather than smaller, specific puzzles.
- We view AI research as an empirical science with parallels to physics and biology.
- We are an extremely collaborative group, hosting frequent research discussions.
- Anthropic is a public benefit corporation headquartered in San Francisco.
Equal Opportunity
- We encourage you to apply even if you do not believe you meet every single qualification.
- Not all strong candidates will meet every single qualification as listed.
- We think AI systems like the ones we're building have enormous social and ethical implications, making representation even more important.
- We strive to include a range of diverse perspectives on our team.
- To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses.
- Be cautious of emails from other domains.
- Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day.
- If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.