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About the Role
As a Content Marketing Manager at Air Apps, you will develop and execute a content strategy to establish us as an industry thought leader. You will create engaging content like blog posts, whitepapers, case studies, and email campaigns to educate and attract users, leveraging storytelling, SEO expertise, and data-driven insights to expand our audience and brand visibility.
Responsibilities
- Develop and execute a content strategy aligned with business goals and target audiences.
- Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
- Conduct keyword research and SEO optimization to improve content visibility and search rankings.
- Collaborate with designers, developers, and product teams to create compelling content assets.
- Manage the content calendar to ensure consistent publication and engagement.
- Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
- Develop brand messaging and storytelling that resonates with our audience.
- Research industry trends, competitor content, and best practices to refine strategy.
- Work with guest bloggers, influencers, and external writers to expand content reach.
Requirements
- Around 4+ years of experience in content marketing, copywriting, or editorial roles.
- Exceptional writing and editing skills with a strong command of storytelling and brand voice.
- Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
- Strong understanding of digital marketing, inbound marketing, and content distribution.
- Ability to analyze content metrics and adapt strategies based on data insights.
- Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress.
- Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus.
- Ability to work independently in a fast-paced, remote-first environment.
- A portfolio of published work showcasing blog posts, whitepapers, or case studies.
Skills
- Content Marketing
- Copywriting
- SEO
- Storytelling
- Brand Voice
- Digital Marketing
- Inbound Marketing
- Content Distribution
- Data Analysis
- Content Calendar Management
- Editorial Workflow Management
- WordPress
- Email Marketing Tools
Location
- Lisbon
Work Type
- Onsite
- Remote-first
Experience Level
- 4+ years
Benefits
- Apple hardware ecosystem for work
- Annual Bonus
- Top-tier Health and Life Insurance
- Transportation Budget
- Coverflex benefits package
- Childcare support
- Air Conference
- Pension Fund
- Urban Sports Club membership
- Meals 100% free at the hub
About the Company
- Air Apps is a family-founded company established in 2018, with offices in Lisbon and San Francisco.
- We are on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP).
- We have reached over 100 million downloads worldwide and remain self-funded.
- Our focus is on challenging the status quo and pushing the boundaries of AI-driven solutions.
- We aim to empower people globally by redefining resource management.
Equal Opportunity
- At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace.
- We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
- We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.