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About the Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels. You will leverage data-driven insights to optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals. This is a fully onsite position in Lisbon, requiring close collaboration with cross-functional teams.

Responsibilities

Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.

Location

Lisbon

Work Type

Onsite
Full-time

Experience Level

4+ years

Education Level

Bachelor’s degree in Marketing, Business, or a related field.

Benefits

Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance.
Transportation Budget.
Coverflex benefits package.
Childcare support.
Air Conference.
Pension Fund.
Urban Sports Club membership.
Meals 100% free at the hub.

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP).
Founded in Lisbon, Portugal in 2018, with offices in Lisbon and San Francisco.
Self-funded with over 100 million downloads worldwide.
Focused on challenging the status quo and pushing the boundaries of AI-driven solutions.
Empowering people across the globe through product shaping.

Equal Opportunity

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace.
We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.