Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As a CRM Specialist at Air Apps, you will manage and optimize CRM systems and email marketing campaigns, focusing on drip marketing, segmentation, automation, and lead nurturing to enhance customer engagement and retention. This role requires expertise in CRM platforms and email marketing best practices, and is a fully onsite position in Lisbon.
Responsibilities
- Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
- Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
- Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
- Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
- Optimize email templates, A/B test subject lines, and improve deliverability.
- Create and maintain customer segmentation strategies for targeted campaigns.
- Collaborate with marketing, sales, and product teams to personalize customer interactions.
- Implement behavioral triggers and automation workflows to improve retention.
- Ensure compliance with GDPR, CCPA, and email marketing regulations.
- Stay up to date with CRM trends, personalization strategies, and automation best practices.
Requirements
- Around 3+ years of experience in CRM management, email marketing, or marketing automation.
- Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
- Strong understanding of email marketing best practices, segmentation, and automation workflows.
- Experience with A/B testing, personalization, and dynamic content strategies.
- Knowledge of lead scoring, drip campaigns, and customer journey mapping.
- Familiarity with HTML/CSS for email formatting is a plus.
- Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
- Strong attention to detail and ability to optimize email deliverability and engagement rates.
- Experience working in fast-paced, data-driven marketing environments.
Skills
- CRM management
- Email marketing
- Marketing automation
- HubSpot
- Marketo
- Salesforce
- Klaviyo
- A/B testing
- Personalization
- Dynamic content
- Lead scoring
- Drip campaigns
- Customer journey mapping
- HTML/CSS
- Google Analytics
- CRM dashboards
- Reporting tools
Location
- Lisbon
Work Type
- Onsite
- Full-time
Experience Level
- 3+ years
Benefits
- Apple hardware ecosystem for work
- Annual Bonus
- Top-tier Health and Life Insurance
- Transportation Budget
- Coverflex benefits package
- Childcare support
- Air Conference
- Pension Fund
- Urban Sports Club membership
- Meals 100% free at the hub
About the Company
- Air Apps is a family-founded company established in 2018, with offices in Lisbon and San Francisco.
- The company is on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP).
- Air Apps has reached over 100 million downloads worldwide and remains self-funded.
- The company challenges the status quo daily, focusing on AI-driven solutions.
- Employees are encouraged to be creative forces shaping products that empower people globally.
Equal Opportunity
- At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace.
- We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
- We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
- Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.