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About the Role

As a Digital Marketing Manager at Air Apps, you will plan, execute, and optimize online marketing campaigns across multiple channels, overseeing SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions. This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI. This is a fully onsite position in Lisbon, requiring close collaboration with cross-functional teams.

Responsibilities

Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
Manage email marketing campaigns and customer acquisition funnels.
Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Requirements

Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
Knowledge of A/B testing, landing page optimization, and marketing automation tools.
Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
Ability to work in a fast-paced, data-driven environment with cross-functional teams.

Skills

SEO
SEM
PPC
Display Ads
Paid Social Media
Google Ads
Meta Ads
Keyword Research
On-page Optimization
Link Building
Google Analytics
GA4
UTM Tracking
Conversion Rate Optimization (CRO)
A/B Testing
Landing Page Optimization
Marketing Automation
Email Marketing
CRM Tools
Copywriting

Location

Lisbon

Work Type

Onsite
Full-time

Experience Level

4+ years

Benefits

Apple hardware ecosystem for work
Annual Bonus
Top-tier Health and Life Insurance
Transportation Budget
Coverflex benefits package
Childcare support
Air Conference
Pension Fund
Urban Sports Club membership
Meals 100% free at the hub

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Founded in Lisbon, Portugal in 2018, with offices in Lisbon and San Francisco, the company has reached over 100 million downloads worldwide. Air Apps challenges the status quo daily, pushing the boundaries of AI-driven solutions.
Join us on this journey to redefine resource management—and change lives along the way.

Equal Opportunity

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Digital Marketing Manager at Air Apps | BE, DE | Rezi