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About the Role
We are seeking a Senior Product Marketing Manager to own vertical positioning, sales enablement, and product launch messaging. This high-autonomy role involves translating complex regulatory and technical information into effective messaging and enablement materials that drive conversions and unblock pipeline. You will operate at the intersection of Product, Sales, and Go-to-Market (GTM) teams, identifying and resolving messaging gaps that impact deal closure.
Responsibilities
- Own and evolve positioning and messaging across strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), focusing on regulatory drivers like CBAM, CSRD/ESRS E1, PPWR, SBTi, and EU Battery Regulation.
- Partner with GTM and Sales to translate vertical positioning into Account-Based Marketing (ABM) campaign briefs, outbound talk tracks, and targeted content.
- Ensure messaging remains synchronized with the regulatory calendar, developing equivalent messaging strategies for each vertical.
- Build and maintain practical sales enablement materials such as battlecards and objection-handling guides.
- Conduct regular enablement sessions for Account Executives (AEs) and Sales Development Representatives (SDRs), incorporating sales feedback into the roadmap.
- Develop Storylane demos and guided product tours to showcase Greenly's product capabilities to prospects, partners, and Sales.
- Lead go-to-market messaging for new product releases, including AI agents and LCA/ACV capabilities, ensuring accuracy in product claims.
- Act as a liaison between Product and content teams to ensure messaging reflects currently available features.
- Define launch tiering, sequencing, and success metrics in collaboration with Product Management.
- Own Greenly's presence in third-party industry reports and benchmarks (e.g., Verdantix, Gartner, Forrester, IDC, Sia Partners).
- Manage the participation calendar for industry reports, including selecting benchmarks, managing analyst relationships, and overseeing the RFI/questionnaire response process.
- Build and maintain a reusable answer library for recurring analyst questions.
- Leverage analyst recognition (rankings, leader placements, quotes) to create GTM assets such as sales one-pagers and website proof points.
Requirements
- 3+ years of experience in Product Marketing within B2B SaaS, preferably in a technical, regulated, or compliance-driven sector.
- Proven ability to translate complex or regulatory subject matter into actionable messaging for buyers and sales representatives.
- Direct experience creating sales enablement materials that are actively used by field teams.
- Strong cross-functional collaboration skills, with experience working closely with Sales, GTM, RevOps, and Product teams.
- Fluent in both French and English, with the ability to produce final deliverables in English for international teams.
- Prior exposure to carbon accounting, ESG, sustainability reporting, or other compliance-driven verticals (e.g., fintech/insurtech regulations, cybersecurity compliance) is a plus.
Skills
- Product Marketing
- B2B SaaS
- Messaging Strategy
- Sales Enablement
- Go-to-Market (GTM)
- Cross-functional Collaboration
- French Language Proficiency
- English Language Proficiency
- Carbon Accounting (Bonus)
- ESG (Bonus)
- Sustainability Reporting (Bonus)
Location
- Paris
- London
- Barcelona
- New York
Work Type
- Flexible remote work options
Experience Level
- Senior
Benefits
- Beautiful offices in Paris
- Flexible remote work options
- Top-notch tools
- Private medical insurance with Alan (including mental health support), 100% covered
- 50% Navigo reimbursement for public transport
- Sustainable lunch vouchers via Ekip
- Partial coverage of Gymlib subscription
About the Company
- Greenly was founded in 2019 with the mission to make carbon management as essential as financial management.
- We are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120.
- Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions.
- Over 3,500 companies in 20+ countries use Greenly to manage their climate strategy.
- We are a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York.
- Our next milestone is to reach 10,000 clients and one billion tons of CO2 under management.
Equal Opportunity
- We are a team shaped by diverse experiences and ideas. If you’re excited about the role but don’t match every requirement, we still encourage you to apply — you may be the right person for the team.