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About the Role

The Senior Transformation & Brand Engagement Manager EMEA is responsible for defining and transforming the brand engagement model across Europe, MENA, and ANZ. This role establishes a future-fit, data-driven, and scalable approach to how Clorox brands connect with consumers across the full funnel, setting the enterprise vision and strategic direction for brand engagement.

Responsibilities

• Define and lead the long-term vision and strategic direction for brand engagement across EMEA aligned to business growth priorities.
• Translate brand and portfolio strategies into integrated, full-funnel engagement approaches that drive measurable commercial outcomes.
• Shape how Clorox brands connect with consumers across channels, platforms, and moments, ensuring a cohesive and differentiated approach.
• Act as an advisor to regional leadership on marketing effectiveness and growth opportunities.
• Lead the evolution and transformation of brand engagement capabilities, embedding modern, data-led, and consumer-centric approaches.
• Identify and implement step-change improvements in how engagement is planned, executed, and optimised across markets.
• Drive adoption of emerging capabilities like advanced data utilisation, Social First, GEO, AI content ecosystems among others to future-proof the organisation.
• Champion a test-and-learn culture, accelerating innovation and continuous improvement across markets.
• Design and own the end-to-end brand engagement operating model, clearly defining roles, responsibilities, and ways of working across regional and market teams.
• Establish scalable frameworks, playbooks, and governance structures that enable consistent and high-quality execution across all markets.
• Own the agency ecosystem design, including partner selection, role definition, and ways of working to maximise effectiveness and efficiency.
• Ensure clear separation and alignment between regional strategy, frameworks, governance and market execution, optimisation, delivery.
• Build, lead, and develop a high-performing Brand Engagement organisation, including direct management of Brand Engagement Leads.
• Drive capability building across markets, elevating skills in areas such as communication strategy, channel planning, and performance optimisation.
• Establish a culture of accountability, excellence, and continuous development within the function.
• Act as a coach and mentor, strengthening the pipeline of future marketing leaders.
• Own the measurement framework for brand engagement effectiveness, ensuring clear linkage between marketing activity and business outcomes.
• Drive improvements in ROI, efficiency, and effectiveness across channels and markets.
• Lead the development of a cross-market learning agenda, ensuring insights are captured, scaled, and translated into impact.
• Elevate performance conversations from metrics reporting to business storytelling, influencing decision-making at senior levels.
• Define and lead the strategic agency model across the region, ensuring alignment to brand needs and organisational priorities.
• Set clear expectations for agency performance, output quality, and innovation, holding partners accountable to high standards.
• Build strong, strategic partnerships with agency leadership, while enabling Brand Engagement Leads to manage day-to-day execution.
• Continuously evaluate and evolve the agency ecosystem to ensure best-in-class capability and value delivery.
• Act as a key connector across Brand, Digital, Ecommerce, and Commercial teams, ensuring brand engagement is fully integrated into broader business plans.
• Influence senior stakeholders across the organisation, shaping marketing investment decisions and priorities.
• Lead alignment across multiple markets, ensuring consistency of approach while enabling local relevance.
• Represent Brand Engagement in strategic planning cycles and leadership forums.
• Bring in external best practices, trends, and innovations, ensuring Clorox remains at the forefront of brand engagement.
• Establish the organisation as a leader in modern, full-funnel marketing approaches.
• Continuously benchmark performance, capability, and output against industry leaders.
• Ensure Brand Engagement Leads are equipped to deliver best-in-class execution through clear strategic direction, actionable frameworks, and defined governance and quality standards.
• Maintain a strong feedback loop between execution and strategy, ensuring continuous refinement of frameworks.
• Act as the ultimate quality and consistency guardian across all engagement outputs.

Requirements

• 10+ years of experience in Transformation & Brand Engagement development.
• 5+ years with Tier 1 media or creative agency.
• Proven track record of good consumer understanding, driving transformation and capability building, brand engagement strategy development and brand equity management within a leading consumer goods organisation.
• Multiregional experience required.
• Flexible to work across different time-zones.
• Preferred experience on both client and agency side.
• Versed on omnichannel media, especially digital marketing.
• Experienced in successfully developing and motivating a high-performance team.

Skills

• Drives Transformation
• Strategic Mindset & Thought Leadership
• Drives Results
• Business Insight & managing complexity
• Consumer Focus
• Cultivates Innovation
• Drives Engagement & Values Differences
• Team player with ability to influence up and across organization
• Takes accountability for personal development
• Able to contribute to a purpose-driven culture that embraces IDEA (inclusion, diversity, equity, and allyship)
• Communicates effectively
• Strong written and verbal communication skills that reflect a point of view

Location

• EMEA

Work Type

• Hybrid

Experience Level

• Senior
• 10+ years

Education Level

• Bachelor's degree in business, marketing, or a related field.

Benefits

• Competitive compensation
• Generous 401(k) program in the US and similar programs in international
• Health benefits and programs that support both your physical and mental well-being
• Flexible work environment, depending on your role
• Meaningful opportunities to keep learning and growing
• Half-day Fridays, depending on your location

About the Company

• Clorox is the place that’s committed to growth – for our people and our brands.
• Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates.
• Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally.
• We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us.
• That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.