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About the Role
This dual role requires an ambitious self-starter to lead both client relationships and the digital practice for Carat Global. You will build trusted partnerships within a nominated client portfolio, solving their biggest media and marketing challenges, and driving revenue growth. As Head of Digital, Data & Tech, you will champion Carat Global's digital vision, strategy, and product offerings, fostering innovation and enhancing the agency's reputation.
Responsibilities
- Achieve profitable revenue growth across the account portfolio, including PRIP and out-of-scope revenue maximization.
- Design and execute key account plans across all markets and dentsu entities, promoting a media++ agenda.
- Provide strategic client leadership, elevating media's role and offering constructive provocations to build senior client relationships.
- Drive thought leadership on the media landscape and client business challenges to identify new value opportunities.
- Co-create solutions with clients and deliver on the pioneering ambition.
- Ensure full compliance and meeting of all contractual obligations.
- Oversee the management and mobilization of the wider Carat and dentsu network to deliver excellence and strong TRR scores.
- Stay updated on dentsu's product development, industry innovation, and media owner positioning to support the team and guide clients.
- Support or lead clients' digital thinking and oversee strategies that drive growth and transformation.
- Develop roadmaps for applying relevant dentsu media products for key account clients.
- Leverage and foster relationships with key global digital platforms.
- Drive understanding of digital, data, and tech internally, with clients, and within the industry to demonstrate capabilities and identify revenue opportunities.
- Spearhead digital innovation across the client portfolio and externally.
- Raise the agency's profile within the industry, evolve craft, and develop thought leadership.
- Collaborate with dentsu strategy, data, and tech leads to ensure proposition and capability are fit for purpose.
- Ensure global and key local market teams understand the dentsu media product suite and its application to client strategies, identifying gaps.
- Partner with the Head of Growth to identify, pursue, and win new business.
- Become a leader in digital, data, and tech to inspire pioneering work and points of view.
- Lead digital responses on significant global/cross-market new business pitches.
- Provide specialist technical advice and involve specialist teams as needed.
- Develop client training agendas to upscale digital knowledge within client organizations.
- Culturally connect the team to Carat and dentsu's vision and values.
- Attract and retain talent and clients, coaching team members for growth.
- Ensure talent development plans are in place and aligned with the vision for capabilities and skillsets.
- Share knowledge and information with the team in a timely manner.
- Encourage collaboration and communication.
- Expand the team's knowledge base relevant to the dual role.
- Effectively manage resource utilization to flex against pitches, growth initiatives, or thought leadership.
- Ensure the right talent with the right skills and capacity can fulfill new logo requirements.
- Partner with the Head of Digital Operations to ensure the digital practice has the necessary knowledge base and skillsets.
Requirements
- Strong, proven track record of ability to work with multiple stakeholders across companies, cultures, and countries to drive agenda through influence.
- Strong skills in persuasion and selling ideas and strategies to new and existing clients.
- Best-in-class strategic thinking with the ability to communicate strategic and innovative ideas with clarity and simplicity (written & verbal).
- Strong understanding of the role of media in delivering business value for modern brands.
- Deep working knowledge across all established and emerging digital channels and how they work together.
- Cultural awareness, analytical skills, and relentless curiosity.
Skills
- Client leadership
- Digital practice leadership
- Media strategy
- Marketing strategy
- Revenue growth
- Profitability
- Client satisfaction
- New logo acquisition
- Capability development
- Digital vision
- Digital strategy
- Digital product offering
- Digital solutions
- Thought leadership
- Innovation
- Data integration
- Technology integration
- Media integration
- Digital operations
- Client account leadership
- Strategic thinking
- Persuasion
- Selling
- Communication (written & verbal)
- Understanding of media's role in business value
- Knowledge of digital channels
- Cultural awareness
- Analytical skills
- Curiosity
Location
- London
Work Type
- Full time
- Permanent
About the Company
- Carat builds modern businesses in media, around the people that matter.
- Modern businesses are built in media, around people.
- Carat uses a bespoke approach to client partnerships, innovating to drive both immediate performance and longer-term transformation.
- Carat understands people to pinpoint growth audiences and move brands at people speed.
- Carat combines media, creative, and customer experience to design end-to-end experiences that build brand equity, create value for communities, drive commerce outcomes, and inspire loyalty.
- Carat pioneers next-gen media outcomes that build modern brands, increase brand power, and benefit society.
- Carat pioneers in media, positively advocating for people, business, and society.
- Excellence in client leadership is critical in reinforcing Carat’s role as a trusted advisor & strategic partner to accelerate client brand & media leadership.
- Carat needs digital leadership that can harness capabilities & specialists to deliver forward-thinking, innovative solutions that deliver on the evolved brand proposition.
- Carat aims to lead in integrating the power of data, tech & media to unlock greater efficiency & effectiveness.
Equal Opportunity
- We’re proud to be different and that starts with our people.
- We believe in equal opportunities for everyone.
- We won’t define people by their race, gender, sexual-orientation, age, or disability.
- Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
- We work hard to make sure we create equal opportunities for everyone.